Amaya Uscola (Estudio Amayetta )

Graphic Designer and Illustrator. Contact: hola@amayetta.com

After a long career in the advertising industry in the roles of creative director and copywriter I have spent several years transitioning, to become a profesional graphic designer, by properly learning digital tools to update my skills.

I always liked to work at any good association of ideas, harnessing creativity from strategy. As a 20 years experienced creative director and copywriter, I ended up getting a prisma vision of all creative areas in the comms business. So having worked at the best Spanish agencies, leading two of them as Executive Creative Director, I became self-employed in 2009.
I have since worked in both Spanish and English, to help agencies and brands with their advertising concepts & copywriting, digital marketing, transcreation and international pitches. I am a very strong conceptualizer.

> Also got campaigns awarded at festivals such as Cannes Lions, FIAP, New York Festivals, El Sol, Club de Creativos and LAUS.
> International Pitching creative, in Spain, London, Amsterdam and Paris.
> International Writer for Bartle Bogle Hegarty since 2005.
> Experience as teacher in workshops and master classes of creation, copywriting, branding and advertising at different schools and for direct clients.
> Member of the Board of Directors at Club de Creativos de España 2010-2012
> Member of the jury for Print and jury for Innovation for Club de Creativos Awards 2016;
> Jury for Club de Creativos 2006;
> Jury for Laus 2006;
> Jury for Digital Brio Awards 2014

I can speak 4 languages not making up too many words (Spanish, English, French & Italian).

Author of illustrator of the books:
> The flying heart (Blur 2006)
> Memorias de pez (Uxplanet 2015)
> Hambre de Mariposas (Uxplanet 2017)
> Life is Poo. Adventures of Brucci (Uxplanet 2018)
> Everything reminds you of me. A fish memoir (Uxplanet 2019)

Illustrator of the book: 30 Maneras de trabajar en Marketing. Esic Editorial.