Willy - "Rock radio channel Willy cultivates headbanging plants"

mortierbrigade

mortierbrigade Brussels, Belgien

970

Titel	Rock radio channel Willy cultivates headbanging plants
Agentur	mortierbrigade
Kampagne	Rock radio channel Willy cultivates headbanging plants
Werbende	DPG Media
Marke	Willy
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 6
Geschäftsbereich	Fernseh- & Radioprogramme & Sender
Philosophie	Belgium’s biggest rock music festival, Grasspop Metal Meeting, marks the start of the festival summer for every heartfelt rock fan in Europe. And also for Willy, Belgium’s one and only rock radio channel. This moment was seized by Belgian ad agency mortierbrigade to express the enthusiasm of said rock channel to overrun the festival grounds and enjoy some of the world’s best rock and metal bands. To do so, they created a film that reveals something peculiar: the plants that grow on the festival grounds, share Willy’s and it’s listener’s excitement for live rock music. They carefully crafted a montage with different shots of small plants and grass, being cultivated and seemingly headbanging on the rhythm of the song ‘Walk’, the biggest hit of American heavy metal band Pantera, who are headlining at Grasspop Metal Meeting this year.
Medientyp	Fernsehen
Länge	30 seconds
Werbeleiter	Charlotte Ghekiere
Partner / CEO	Jens Mortier
Executive Creative Director / Partner	Joost Berends
Partner / Brand Design Director	Philippe de Ceuster
Creative Teammitglied	Michiel Baeten
Creative Teammitglied	Fréderic Delouvroy
Kundenbetreuer	Nissime Janssens
Cutter	Vito Latorrata
Cutter	Jelle Stroo