Matt Lee
Joint Deputy Executive Creative Director at M&C Saatchi London
LONDON, Großbritannien
TitelFreshly prepared, even if you're not 2
Agentur
Kampagne Breakfast Freshly Prepared
Werbende McDonald's
Marke McDonald's
PostedNovember 2016
Geschäftsbereich Nahrungsmittel
Story This campaign sought to communicate in an entertaining way that McDonald’s breakfast is always freshly prepared. We did this by contrasting the behavior of those who rise but don’t necessarily shine in the morning with the fresh quality of the food.
Medientyp Presse & Publikationen
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