| Titel | Tea |
| Agentur | adam&eveDDB |
| Kampagne | Incredible But True - Volkswagen |
| Werbende | Volkswagen |
| Marke | Volkswagen |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2006 / 6 |
| Produkt | Golf |
| Geschäftsbereich | Autos |
| Slogan | Incredible, but true |
| Story | A dealer struggles to a tell a couple the price of a Golf because he knows when he tells them they’re going to spit their tea at him. |
| Philosophie | DDB London has created a new campaign highlighting the fact that Volkswagen's cars are less expensive than people might think. In an evolution of the 2005 'Incredible but True' press campaign, a series of four TV spots dramatise the incredulity that customers might experience when Volkswagen dealers reveal the actual prices of their cars to them. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Großbritannien |
| Produktionsfirma | Partizan Paris |
| Agency Producer | Lucinda Ker |
| Creative Teammitglied | Matt Lee |
| Creative Teammitglied | Peter Heyes |
| Kundenbetreuer | Rob Connolly |
| Kundenbetreuer | Charlie Elliott |
| Regisseur | Eric Lynne |
| Produzent | David Stewart |
| Kameramann | Blasco Giurato |
| Beleuchtungsleitung/ Beleuchtung | Blasco Giurato |
| Redaktionsbüro | Speade |
| Cutter | Sam Sneade |
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