| Story | Mentos is all about making new connections - making new friends. As a peppy, fun and youth-centric brand, Mentos wanted to bring alive their brand proposition in an interesting and engaging manner.
Hence, what better day to bring alive the brand proposition than on Friendship Day?
We created Bangladesh's first ever song that was crowd sourced. The lyrics had many contributors, mainly youth. Then we collaborated with talented musicians and artists to bring alive those lyrics. Thus, this "Connect Song" was born.
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