| Titel | Lupita Nyong'o |
| Werbende | Kraft Heinz |
| Marke | Heinz |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 1 |
| Story | The background Ketchup has been an integral part of our life. Snacks, especially fries, burgers, patties have always been served with a ketchup. They can never be as tasty, if not complimented with ketchup. The insight Though ketchup plays a ‘supporting’ role, it’s an important role. Without it, fries won’t taste like fries. And burgers won’t be as exciting. And Heinz, being a world leader in ketchups, has been playing this role perfectly since its inception. The idea ‘Never underestimate the power of supporting cast.’ The execution This idea is brought alive through a beautifully crafted metaphorical print campaign. The ads in this campaign showcase famous Hollywood actors, who have won Academy Awards (Oscars) for their brilliant performance in a supporting role. Thus, highlighting the important role played by the supporting cast. |
| Medientyp | Presse & Publikationen |
| Creative Director | Jayannt Savant |
| Texter | Jayannt Savant |
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