Titel | The Cristiano Bottle |
Agentur | Rethink Communications Inc. |
Kampagne | The Cristiano Bottle |
Werbende | IKEA |
Marke | IKEA |
Posted | November 2021 |
Geschäftsbereich | Fachgeschäfte |
Story | Cristiano Ronaldo made headlines at the Euro's when he pushed away the Cola bottle and held up a bottle of water saying “Agua.” It gave IKEA the opportunity to promote a sustainable message & hijack the conversation with a recyclable IKEA water bottle. |
Medientyp | Interaktiv |
Chief Creative Officer | Aaron Starkman |
Executive Creative Director | Mike Dubrick |
Creative Director | Xavier Blais |
Creative Director | Maxime Sauté |
Stellvertretender Creative Director | Zachary Bautista |
Art Director | Zachary Bautista |
Art Director | Jean-Nicolas Duval |
Art Director | Edouard Coune |
Art Director | Maxime Sauté |
Texter | Xavier Blais |
Strategist | Shereen Ladha |
Leiter Strategie | Sean McDonald |
Etatdirektor | Sarah Riedlinger |
Etatdirektor | Alex Lefebvre |