| Titel | The Love Collab |
| Agentur | Rethink Communications Inc. |
| Kampagne | The Love Collab |
| Werbende | Kraft Heinz / McCain Foods Canada |
| Marke | Heinz / McCain |
| Posted | November 2022 |
| Geschäftsbereich | Mayonnaise, Ketchup, Senf |
| Story | Heinz has been the leader in condiments for 150 years. McCain sells 1 in 4 fries on the planet. Both brands share a similar strategy - to reinforce their iconic status. It is only fitting to celebrate them as one of the world’s most iconic power couples: fries & ketchup. We paired up for the most romantic Valentine’s Day partnership on earth. |
| Medientyp | Case Study |
| Chief Creative Officer | Aaron Starkman |
| Executive Creative Director | Leia Rogers |
| Executive Creative Director | Mike Dubrick |
| Stellvertretender Creative Director | Grace Cho |
| Art Director | Grace Cho |
| Stellvertretender Creative Director | Jake Hope |
| Art Director | Jake Hope |
| Stellvertretender Creative Director | Cam Spires |
| Texter | Cam Spires |
| Stellvertretender Creative Director | Geoff Baillie |
| Texter | Geoff Baillie |
| Stellvertretender Creative Director | Karine Doucet |
| Writer | Karine Doucet |
| Leiter Strategie | Sean McDonald |
| Strategy Director | Darren Yada |
| Strategist | Julian Morgan |
| Filmproduzent/Produzent | Claire Khan |
| Filmproduzent/Produzent | April Haffenden |
| Filmproduzent/Produzent | Yogi Omar |
| Filmproduzent/Produzent | Keegan Shay |
| Fotograf | Clinton Hussey |
| Studio Artist | Jonathan Cesar |
| Cutter | Thomas McKeen |
| Cutter | Nigel McGinn |
| Cutter | Taylor McWade |
| Cutter | Leigh ONeill |
| Props | Nick Melchin |
| Props | Lynne Gonzaga |
| Etatdirektor | Sarah Riedlinger |
| Kundenbetreuer | Elsie Blackman |
| Kundenbetreuer | Michelle Rupisan |
| Etatdirektor | Karlee Bedford |
| Etatdirektor | Kai de Bruyn Kops |
| Kundenbetreuer | Emily Anzarouth |
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