Creative Director, Content Writer, Copywriter
at
Al-Futtaim Health
Dubai, Vereinigte Arabische Emirate
| Titel | The Great Escape Campaign |
| Werbende | Mahindra & Mahindra |
| Marke | Mahindra and Mahindra |
| Datum der ersten Ausstrahlung/Veröffentlichung | 1997 / 1 |
| Story | The Great Escape was an iconic cross country drive event for 4x4 drivers of Mahindra and Mahindra. This event was held across the rugged and rain soaked plains of Bhopal. The insight here: the adventure fueled bunch of drivers in Bhopal were also Crazy movie lovers of action. Idea: reposition the drive through the eyes of movie loving fans! |
| Medientyp | Integrated Media/360 Activation |
| Senior Copywriter | Cherry Koshy |
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