| Titel | Stop Cat-Calling |
| Agentur | DDB Group Italy |
| Kampagne | Stop Cat-Calling |
| Werbende | Zurich Connect |
| Marke | Zurich Connect |
| Posted | November 2021 |
| Geschäftsbereich | Bankwesen, Finanzen, Recht & Versicherung |
| Story | In Italy, 84% of women have endured cat-calling. A harassment frequent on the streets but also online. While in France, Belgium and many other countries cat-calling is punished by the law, in Italy it’s not considered an offence. As an insurance company specialized in protection, Zurich Connect chose to take a stand: to balance out the inadequacy of Italian law, decided to give women the first cross-country defense against verbal sexual harassment. The brand intercepted cat-calling comments on social media and, using a pseudonym, sent a bait link to harassers. Clicking on it, they landed on a website registered in France, where their comments are prosecutable. Facing the risk, almost everyone deleted his comment. But there is no protection without justice. That’s why Zurich asked people to help change the law signing the petition to make cat-calling a punishable offence in Italy too. |
| Medientyp | Interaktiv |
| Chief Creative Officer | Luca Cortesini |
| Executive Creative Director | GABRIELE Caeti |
| Creative Director | Stefano Guidi |
| Creative Director | Salvatore Zanfrisco |
| Art Director | Linda Faini |
| Texter | Wanda Napoletano |
| Intern Art Director | Jacopo Guzzarri |
| Intern Copywriter | Noa Consigli |
| Etatdirektor | Barbara Damonte |
| Social Media Manager | Pasquale Pinto |
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