Volkswagen New Polo - "New Polo List"

DDB Group Italy

DDB Group Italy Milan, Italien

568

Titel	New Polo List
Agentur	DDB Group Italy
Kampagne	New Polo List
Werbende	Volkswagen
Marke	Volkswagen New Polo
Posted	November 2022
Geschäftsbereich	Autos
Story	For a city car like the New Volkswagen Polo is almost impossible to stand out among all the car features contents. That’s why, instead of making people watch our features, we turned them into something our target loves, music.First, we analyzed data of the most streamed artists for our target. Then, on Spotify we created the New PoloList: 8 playlists that describe the 8 most relevant features of this car when they are read in order. The titles of the songs have been selected to compose a storytelling on the related features, not only turning a playlist into a new media, but also hacking the ad-free system of this streaming platform, making even premium accounts listen to our ads.
Medientyp	Interaktiv
Chief Creative Officer	Luca Cortesini
Executive Creative Director	GABRIELE Caeti
Creative Director	Salvatore Zanfrisco
Creative Director	Stefano Guidi
Texter	Lorenzo Marzetti
Art Director	Alberta Chiminelli
Etatdirektor	Jasmine Minetto
Account Supervisor	Gianpaolo Fabbro
Social Media Manager	Sara Mattia
Produktionsfirma	Karen Film
Executive Producer	Tommaso Pellicci
Post Production Supervisor	Giancarlo Giani
Filmproduzent/Produzent	Camilla Colombi
	Gabriele Lo Russo