ACLI Roma - "The AI.D"

DDB Group Italy

DDB Group Italy Milan, Italien

Awards

331

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: ACLI Roma
Länder: Italien

Werbende: ACLI Roma

Titel	The AI.D
Brief	In Italy, 87% of the children who are victims of cyberbullying don’t talk about it with adults. Children are afraid to ask for help, but they are confident in expressing their emotions through technology. “The AI.D” is the first project that uses artificial intelligence to transform what children can’t say into images that tell the harshness of the words, in order to spread awareness and give a tangible message: cyberbullying hurts too. To collect children’s cyberbullying stories, we launched the first Italian Telegram channel dedicated to victims of cyberbullying. The stories collected became artworks displayed in an exhibition touring Italy. During the first date of the exhibition, in Rome, there have been more than 2000 visitors in only 4 days. We involved more than 50 schools; 56 million people reached; more than 65k social interactions. And, most importantly, thanks to the Telegram channel @aclinobulli, we are helping 50 kids per day.
Agentur	DDB Group Italy
Kampagne	The AI.D
Werbende	ACLI Roma
Marke	ACLI Roma
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 2
Geschäftsbereich	Karitative, Ehrenamtliche Organisationen
Story	Anti-cyberbullying social campaing
Medientyp	Case Study
Chief Creative Officer	Luca Cortesini
Executive Creative Director	GABRIELE Caeti
Creative Director	Daniel Cambò
Texter	Giovanni Coviello
Art Director	Alberta Chiminelli
Post-Produktion	Luna Milano
Motion Graphic Designer	Gabriele Lo Russo
Kolorist	Luca Parma
Kolorist	Corte 11
Texter	Andrea Dell'Osa
Kundenbetreuer	Margherita Corini
Creative Director	Davide Canepa
Creative Director	Luciano Marchetti
Art Director	Tancredi Coco
Texter	Giovanni Gerolin
Cutter	Daniele Epifani