Duolingo - "The Unignorable Notificaton"

Jotacom São Paulo, Brasilien

12159

Marke: Duolingo
Länder: Brasilien

Werbende: Duolingo

Titel	The Unignorable Notificaton
Agentur	Jotacom
Kampagne	The Unignorable Notification
Werbende	Duolingo
Marke	Duolingo
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 6
Geschäftsbereich	Andere
Slogan	Duo the owl proves that it does everything to keep users motivated in language learning
Story	Staying motivated is one of the biggest challenges in studying a new language. That's why Duolingo - the most popular language learning platform and the most downloaded educational app in the world - has decided to go offline and take its famous push notifications to real life in its new campaign, "The Unignorable Notification" , created by the advertising agency Jotacom. Duolingo's mascot Duo is known for appearing in fun push notifications on users' phones reminding them of study time. To prove just how far the little owl is willing to go to encourage and help the students, the platform projected the world's largest push notification (with a size between 10 and 15 squared meters) on buildings in the city of São Paulo, Brazil, to give them that 'push' to resume their streaks (counted in the app as the number of days in a row a student completes assignments). After a search and posts asking for fan recommendations on the brand's social media profiles, some users were chosen - from more than 500 responses with nominations from all regions of the metropolis - to receive the giant personalized notifications. The surprise was organized with the help of family and friends, who were responsible for taking the students to their apartment windows. Outside, they found fun and customized notifications for each profile, projected on the sides of neighboring buildings, making them impossible to ignore. To ensure a giant and personalized projection on different addresses, the campaign had as centerpiece a Matrice 600 Pro drone, with more than 1 meter in diameter and 10 kg, adapted with a camera and an Epson S18+ projector by the company Bizsys exclusively for the action. In three days and more than 20 hours of night recording, the team had 30 professionals.
Medientyp	Internet-Film
Länge	86 seconds
Mehr Informationen	https://pt.duolingo.com/
VP Strategy and Insights	João Passarinho Netto
President/CEO	Jurgis Figueiredo
VP, Creative Performance	Fábio Mello
Head of creative and content	Felipe Andrade
Kreation / Art Direction	André Lopes
Texter	Luiz Barrella
Content coordinator	Brunno Maceno
Content	Mariana Félix Teixeira
Interactive coordinator	Fellipe Camarossi
Head of Digital Media	Ausra Sliesoraitis
Head of brandformance	Gabriel Igima
Brandformance	Flávio Pereira
Head of Project Management	Mariane Cunha
Projektmanager	Álvaro Abreu
Motion design	Victor Cardoso
Motion design	Brunno Dias
Data insight coordinator	Natália Avellar
Data insight analyst	Gustavo Barbosa
Technology Producer	Bizsys
Produktionsfirma	Violeta Filmes
Director of Film Production	Will Mazzola
Executive Producer	Gilberto Pires
Executive Producer	Roberta Reigado
Tonproduktion	CANJA Audio Culture
Maestro	Lucas Sfair
Marketing Director	Analigia Martins
Creative Director, Marketing & Brand	James Kuczynski
Head of International Marketing	Emmanuel Orssaud
PR Agency	SmartPR
PR Advisor	Karan Novas