| Titel | On the road for everyone |
| Agentur | SoWhat |
| Kampagne | On the road for everyone |
| Werbende | Volvo Trucks |
| Marke | Volvo Trucks |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 4 |
| Geschäftsbereich | LKW, Pick-Ups |
| Philosophie | The campaign proposes that “making history is moving forward, even when everyone had to stop”, recalling the truckers' mission of transporting medicines, food and, above all, hope that the world does not stop. The campaign was designed for Brazilian market, but after knowing about the message, Volvo Trucks request the effort to expand to other languages and countries, carrying messages such as “despite the distance, we are thousands running together. Making history is advancing with the certainty that the storm will pass ”. So the campaign was adopted by the company globally - including versions in English, Portuguese and Spanish, asking truck drivers to assume the heroic mission of moving forward to keep cities supplied. |
| Medientyp | Internet-Film |
| Länge | |
| Executive Creative Direction | Rodrigo Poersch |
| Executive Creative Direction | Marcelo Bacellar |
| Texter | Pedro Eilert |
| Art Director | Marcelo Bacellar |
| Kundenbetreuer | Bruno Lunardon |
| Kundenbetreuer | Anna-Lucia Afonso |
| Produzent | Akira Miyake |
| Werbeleiter | Daniel Mello |
| Werbeleiter | Alessandra Almada |
| Tonproduktion | Canja |
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