Duha Kelesoglu Interview(s)
PHNX Tribute Jury
Why did you think it was important to join the PHNX jury?
Support creativity. Reward creativity. That's all!
What impact do you think the event might have on the industry?
It will certainly provide impressive, encouraging, uplifting and inspiring effects.
What do you think of the hybrid jury, which includes strategists and journalists alongside creatives?
First, the difference is always good. I think it will be very useful. My opinion for the hybrid jury; It is nice that people from all over the world participate easily. But it's a bit sad not to be together. :)
What will you be looking for when you start judging the entries?
Real insight, successful strategy, original creativity, perfect execution. Easy but difficult. :)
What lasting impact might the current crisis have on creative work?
When the crisis started, the world slowed down and focused on one issue. Therefore, creative people were forced. But if I look at the general situation, I think it affects creativity well. Because by staying at home for a while, we had the opportunity to improve ourselves, learn new things and think more. When the crisis is over, we're ready to create new ideas.
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