Franco Luca

Almost 20 years of experience in the Advertising Industry. Specialized in the Digital Communication Business.

Now leading RAPP Argentina, the Omnicom Group agency with a team deliberately diversified with experts in creative, data, strategy and tech, working together across capabilities to understand client's needs, delivering creative solutions for their business problems.

He led and founded Digitas Argentina, the digital agency of Publicis Groupe since 2018 and he also had the role of Chief Content Officer for Publicis Groupe Argentina, supporting all the agency brands in the country. For 2 years he led LiquidThread, the creative SBU of Publicis Media.

During 5 years he was the Digital Director in Human agency. There he promoted local, regional and global projects of social media, digital platforms, apps and sites for brands such as: The Coca-Cola Company, Moët Hennessy, Mondelēz, AXION energy, Puma, Nivea, Honda, Molinos Río de la Plata, Procter & Gamble, Motorola and Danone.

Along with his career, he worked on projects awarded at several festivals: Cannes Lions, Effie, Diente, Lápiz de Oro, Ojo de Iberoamérica, +Digital and Wave.

Previously in different positions, he went through Vulgaria agency, where he worked for L'Oreal, Renault, Havanna, ICBC, and started his career at Wunderman in 2006.