| Titel | "JERK" |
| Agentur | Ogilvy Bolivia |
| Kampagne | "JERK" |
| Werbende | Banco de Crédito de Bolivia |
| Marke | BCP |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 6 |
| Geschäftsbereich | Bank Services, Börsenmakler |
| Story | Brands are like people, so don´t let yours become a jerk. |
| Philosophie | Brands are like people, so don´t let yours become a jerk. |
| Problem | All banks think they should sell all their products and atributes in a hardselling way. If you show this as the bank were a person, this person would be a jerk. We are trying to be different and ask people what they want from us through a website www.experienciabcp.com.bo |
| Ergebnis | Thousands of ideas and suggestions in how we can avoid becoming a jerk bank. |
| Medientyp | Fernsehen |
| Länge | |
| Chief Creative Officer | Henry Medina |
| Planungsleiter | Milenka Maldonado |
| Grafik-Designer | Germán Pongo |
| Art Director | Christian Morales |
| Executive Producer | Pedro Pablo Escobar |
| Filmmaker | Claudio Durán |
| Werbeagentur | Ogilvy Bolivia |
| Produktionsfirma | Makina Films |
| Leiter Kundenkontakt | Sergio Torrellio |
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