Titel | IT'S A GIRL |
Agentur | Ogilvy Bolivia |
Kampagne | IT'S A GIRL |
Werbende | Supermercados Ketal |
Marke | Ketal |
Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 11 |
Geschäftsbereich | Kaufhäuser, Supermärkte |
Slogan | How crucial is to change in time. |
Story | When Ogilvy’s team sat down to write the story, they wanted it to be a truth bomb. Ries & Trout's Law of Candor stuff. The truth? If they didn't shake things up fast, they'd lose the sweet connection they still had with the people. So, they crafted this story of a guy making a last-minute decision that turns into a tribute to what could've been – all because he waited too darn long. A wake-up call that's not just staying at home as part of KETAL's new campaign to show off their snazzy logo but something people can adopt. A nudge to think about what needs changing before it's too late. 'Cause brands are like people, and KETAL's not just giving you a new logo; it's giving you some life advice that goes beyond the shopping cart. Henry Medina, Chief Creative Officer of the Agency, summed it up, saying, "It's not just about the new look; it's about stirring up human emotions beyond the checkout line." |
Philosophie | How crucial is to change in time. |
Problem | It was almost to late to change our brand before our clients leave us. |
Ergebnis | 30K + views in the first 48 hours. Best campaign of the week in Merca2.0. Reviews in UK, USA, Mexico, Australia and Colombia in the first day of launch. |
Medientyp | Fernsehen |
Länge | |
Markt | Bolivien |
Chief Creative Officer | Henry Medina |
Executive Project Manager | Claudia Rojas |
Sr. Copywriter | Gerson Irazabal |
Head of Digital | Karina Llanos |
Graphic Designer | Andrés Vega |
Graphic Designer | Germán Pongo |