Henry Medina
CCO at Ogilvy
La Paz, Bolivien
TitelMobile ATMs
Agentur
Kampagne Mobile ATMs
Werbende Blink
Marke Blink
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 6
Geschäftsbereich Bank Services, Börsenmakler
Slogan The first mobile atm network in the world.
Story BLINK is The First Mobile ATM Network in the World. We have already won a Gold in Innovation at El Ojo de Iberoamérica 2018 in Argentina with ideas such as Kingo (The First Pre-paid Energy System in the World) and MyLine Powered By Google. Juries from Google, Accenture and R/GA picked up our idea as the best one in Prototype Category.
Philosophie With this fintech startup we want to make cash more available on the go.
Problem Bolivia is a country with only around 40 ATMs for every 100,000 citizens, and they are only accesible to the most privileged.
Ergebnis The hope is for Blink’s system to expand the number of ATMs in the country nearly twenty-fold generating a massive financial inclusion.
Medientyp Anwendungen
Länge
Executive Creative Director
Etatdirektor
Art Director
Grafik-Designer
Interface Design
Executive Producer
Director
Produktionsfirma
Sounddesigner
Musik/Ton

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