Pedigree - "pUp Syndrome"

BBDO Russia Group

BBDO Russia Group Moscow, Russland

15485

Titel	pUp Syndrome
Agentur	BBDO Russia Group
Kampagne	Feed the Good
Werbende	Mars, Inc.
Marke	Pedigree
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 5
Geschäftsbereich	Tierfutter, Tierpflegeprodukte & Dienstleistungen
Story	“I want to be an actor,” says a child with Down syndrome. “A vet,” says another. Children state their dream jobs, one after another, until a stark figure fills the screen: “In Russia, every year 2500 people with Down syndrome are born – only 4 are officially employed.” But through Pedigree’s sponsorship of the country’s very first work integration program, five youngsters with Down syndrome have found jobs as dog trainers – without judgement, where they can be seen as willing and able workers. Together they are changing perceptions and starting a movement to “Feed the good.”
Medientyp	Case Study
Länge	120 seconds
Creative Director	Alexey Fedorov
Texter	Natalia Sytnik
Agency Producer	Yana Ageeva
Agency Producer	Anna Chernaya
Projektmanager	Yulia Goncharova
Leiter Creative Group	Ekaterina Savrasova
TV Production	Boris Anisonyan
Music Producer	Dmitriy Rubezhov
Etatdirektor	Elena Vorobyova
Etatdirektor	Natalya Dzhafarova
Account Supervisor	Anastasia Babuchenko
Regisseur	Taisia Reshetnikova
Direktor Fotografie	Alexandra Ivanova
Executive Producer	Elena Vlasova
Herstellungsleiter	Tatyana Finaeva
Produktionsdesigner	Ruslana Osmanova
Cutter	Kirill Khandurin
Komponist	Oleg Karpachev
Geschäftsführer	Viacheslav Tikhomirov
Projektmanager	Maria Kirienko