| Titel | Ribbonization |
| Agentur | BBDO Russia Group |
| Kampagne | Ribbonization |
| Werbende | Mars, Inc. |
| Marke | Snickers |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 9 |
| Geschäftsbereich | Schokoriegel |
| Philosophie | high school graduation is the most memorable event for russian pupils. but there is one thing that spoils every student’s look – the traditional old-school ribbon that makes everyone look the same. therefore, we created the idea «you’re not you when you blend in».we developed and distributed eye-catching ribbons based on internet memes and slang. graduates could choose what matches their personality best. mechanics:• share the ribbon you like• use #snickersgraduation2017• receive a snickers ribbon as a result 6000 graduates swaped their boring ribbons for branded ones and wore them all night during massive graduation parties becoming walking ooh ads. |
| Medientyp | Interaktiv |
| Länge | |
| Executive Creative Director | Alexey Fedorov |
| Leiter Creative Group | Natasha Teddy |
| Digital Art Director | Andrey Krusanov |
| Digital Copywriter | Denis Bykov |
| Digital Strategic Planning Director | Alexandra Sagalovich |
| Client Service Director | Alexander Kuznetsov |
| Account Executive | Yulia Nazarova |
| Kundenbetreuer | Anastasia Vikulina |
| Tv Production Director | Irina Norizi |
| Producer Assistant | Elizaveta Grigoryeva |
| Designer | Anna Mezenova |
Mehr Projekte
ALLE SEHENBirds Records Case Film
- MARKE:
- WWF Russia
- AGENTUR:
- BBDO Russia Group
Birds Records (Dich by Ivan Dorn)
- MARKE:
- WWF Russia
- AGENTUR:
- BBDO Russia Group
Open Source Pizza
- MARKE:
- Dodo Pizza
- AGENTUR:
- BBDO Russia Group
Perfect Search
- MARKE:
- Mars Petfood
- AGENTUR:
- BBDO Russia Group
#TakeMEMEhome
- MARKE:
- Pedigree
- AGENTUR:
- BBDO Russia Group
Wild
- MARKE:
- WWF
- AGENTUR:
- BBDO Russia Group
1st Grrrade B
- MARKE:
- Pedigree
- AGENTUR:
- BBDO Russia Group
Shazam your hunger
- MARKE:
- SNICKERS
- AGENTUR:
- BBDO Russia Group