To maintain growth and extend the franchise abroad Dodo needed a campaign to promote its IT capabilities among potential partners. We were focusing on small business owners across different markets both in Europe and other continents: small family pizzerias and non-chain eateries. For which Dodo capabilities could be of particular interest - a way to revamp their business and switch to a more modern and innovative format.Our AI found the perfect combination of ingredients based on an analysis of 300,000 recipes and scientific papers on food pairing conducted by Cambridge and other USA universities. We shared the recipe and uploaded AI’s source code on GitHub. We also created a bot that searched for pizzerias on Instagram and shared Open Source Pizza with potential franchise partners.Open Source Pizza generated 400M impressions and provoked immediate interest in the Dodo franchise: 70 franchises purchases followed the campaign, while requests keep growing.
Our AI found the perfect combination of ingredients based on an analysis of 300,000 recipes and scientific papers on food pairing conducted by Cambridge and other USA universities. We shared the recipe and uploaded AI’s source code on GitHub. We also created a bot that searched for pizzerias on Instagram and shared Open Source Pizza with potential franchise partners.