| Titel | A 36 Hour Live Stream to Celebrate a 30 Second Live Commercial |
| Agentur | BBDO Russia Group |
| Kampagne | SNICKERS HUNGRY REMIX |
| Werbende | Mars |
| Marke | Chocolate bar |
| Posted | November 2017 |
| Geschäftsbereich | Schokoriegel |
| Story | THIS SUMMER SNICKERS LAUNCHED A CAMPAIGN "WHO ARE YOU WHEN YOU’RE HUNGRY?" WITH “HUNGER-SYMPTOMS” WRITTEN ON THE BARS. TOGETHER WITH MUSIC BAND “HLEB” WE CREATED 5 CLIPS: ONE NEUTRAL AND FOUR BASED ON HUNGER-TRAITS: “SPACEY”, “WHINY”, “CONFUSED”, “IRRITABLE”.WITH HELP OF SHAZAM USERS COULD WATCH NEW VIDEOS’ RELEASE STRAIGHT ON THE PACKAGING AND LATER WATCH AN INTERACTIVE VIDEO ON THE SEPARATE LANDING SWITCHING BETWEEN OUR FIVE CLIPS SYNCHRONIZED FRAME-TO-FRAME |
| Medientyp | Interaktiv |
| Executive Creative Director | Alexey Fedorov |
| Leiter Creative Group | Natasha Teddy |
| Texter | KONSTANTIN BUSHMANOV |
| Digital Art Director | Andrey Krusanov |
| Strategie/Planung | Alexandra Sagalovich |
| Kundenbetreuung | Anastasia Vikulina |
| Account Executive | YULIA NAZAROVA |
| TV Production | Irina Noruzi |
| Produzent Digital | Yuriy Marin |
| Produzent Digital | TIM BARDOVSKY |
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