Katja Alissa Mueller

- Collaborated with purpose-led businesses to enhance product design, user experiences, and brand strategies.
- Demonstrating adaptability and innovation across multiple industries.
- Directed projects for sustainability-focused Wonderoom and e-commerce leader ifolor, enhancing client satisfaction and business outcomes.

The news, curated and summarised.

- Redefined our brand strategy, and led a successful brand and product redesign and launch within 7 months. Launch catapulted the start-up to the #1 App in the German App Store.
- Implemented the merger of all creative areas under my leadership.
- Led a cross-functional team of 5 across product design, marketing and research. Managed freelancers and external agencies.
- Promoted to the senior leadership team in just 5 months, based on my authentic, proactive and hands-on leadership style.
- Launched a Product Hunt campaign, securing #3 Product of the Day, Daily Editor‘s Pick, and reached a 750k+ audience within 24 hours.
- Transformed our B2C app into a beloved platform, boosting brand recognition and customer engagement.
- Achieved 12k+ followers with 20% MoM growth on social media within 10 months post-redesign.
- Launched highly loved features like summaries and article translations through the use of AI.
- Worked on strong growth and retention strategies, product management, roadmap planning and facilitated workshops.

A media brand helping young entrepreneurs work and live on their own terms, offering stories across digital, print, experiences, partnerships and more.

- Published five print issues, directed six covers, and produced a comprehensive 10-step guide.
- Led a cross-functional team of 5 creatives, managed freelancers and external agencies.
- Successfully wrapped large-scale commercial partnerships with Mailchimp, Instagram and Deciem.
- Implemented digital transformation including website redesign consultation, newsletter overhaul with 50k+ MoM growth, and enhanced social storytelling.
- Applied storytelling to all content for increased brand loyalty and talent acquisition.
- Streamlined business operations for smooth return from maternity leave.

A global community connecting smart-minded women through digital and physical spaces, driving change for women in business.

- Directed rapid digital transformation, launching a top-rated members’ app within 5 weeks for web, iOS, and Android platforms. Resulted in an impressive 900% membership surge in the first month, with a 50% trial-to-member conversion rate and a 4.8* Rating, demonstrating expertise in iterative design processes.
- Introduced a unified design vision for AllBright and its sub-brands. Aligned the entire brand with the speed of digital transformation. Improved brand visibility through a 6-month implementation period.
- Managed a team of 3 designers and freelancers, while also directing external product designers.
- Acted as the primary creative lead for 6 months during the CCO‘s maternity leave.
- Optimized workflows to enhance scalability and efficiency.
- Revamped company newsletters in a 2-week sprint, developing 30 new templates for 3 global markets.
- Led digital global campaigns to expand outreach, significantly increasing brand engagement.

- Collaborated across industries and channels with a cross-functional approach.
- Led projects in consulting, design direction, and art direction in agency and in-house roles.
- Directed design projects for various brands including Bloody Good Period, Joe Projects, Lovechild, McCann Health, and View35 Films, as well as designed for Elephant, Havas, Lucky Generals, The Rankin Group, Uncommon Creative Studios, and Wednesday.