| Titel | Malaco secret candy compartments |
| Agentur | King |
| Kampagne | Malaco secret candy compartments |
| Werbende | Malaco |
| Marke | Malaco secret candy |
| Posted | November 2016 |
| Geschäftsbereich | Süßigkeiten, Bonbons |
| Story | In Sweden, kids are only allowed to eat candy on Saturdays. So if Swedish parents crave sugary snacks during the week, they have to hide them from sight. A sweet opportunity for bonbon brand Malaco, which launched a collection of objects with secret candy compartments. Everyday items such as books, tin cans, clocks and even a globe were made with hidden candy caches. They were a huge hit with grown-ups. With kids, not so much. |
| Medientyp | Fernsehen |
| Creative Director | Frank Hollingworth |
| Texter | Hedvig Hagwall Bruckner |
| Art Director | Lotta Ågerup |
| Account Supervisor | Sunit Mehrotra |
| Kundenbetreuer | Lena Ivarsson |
| Etat-Planer | Per Wilson |
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