I’ve have done many different things in my life, finding interest in various areas and getting involved in multiple initiatives and associations. I love to find new challenges, organize them and make them grow. That is exactly what the ACT Responsible adventure brought me. I feel lucky to work with my wonderful counterpart who is the first ACT person and my sister. I truly enjoy seeing this initiative grow into a recognized Association and I discovered the power of advertising and communication, when it is used to address the world's problems. I believe that the advertising creativity has the power to transcend social, cultural and generational boundaries to trigger awareness and action. It is together, Agencies, NGO’s, Corporations, Institutions, general public, ….that we will build a better world.
I've always worked in the communication/advertising industry, mainly is small size companies. What I have most enjoyed is creating and growing ACT Responsible. I feel lucky to do something in which I believe, promoting the best of advertising and communication when it comes to defend crucial issues. Association, NGO's and vollonteers around the world need the power of creativity to raise awareness in order to achieve the commun goal. I believe that advertising professionals have to promote this side of their business and that ACT Responsible is an opportunity for the whole sector to show how it's playing its part and taking its responsibility building a better world. ACT Responsible is a global movement of creative people, agnecies, corporations, institutions that cares for the common good, proud to be united, convinced that together we can make a difference. http://www.facebook.com/ACTResponsibleAds