The Most Creative Campaigns & Agencies in Automotive
With the exception of Jung Von Matt’s very welcome print campaign – which takes a dramatic tack – the word “fun” might be used to describe the top auto campaigns this time around. Even the “Tough Turban” initiative featured at number one, from Canada’s Zulu Alpha Kilo, feels good-natured and big-hearted. VW returned to the top five with a TV ad that concealed a game, the graphically brilliant “MINImalism” continued to win fans, and the “Pudding” spot from Mercedes was colourful and bouncy. To take pole position in the automotive sector, no mere product demonstration is enough; quirk and originality win the day.
Most awarded campaigns in Automotive in 2022
| Titel | Marke | Agentur, Stadt |
|---|---|---|
| 1. Tough Turban | Tough Turban | Zulu Alpha Kilo, Toronto |
| 2. Golf Ad Break Championship Hype Reel | Volkswagen Golf | DDB Sydney, Ultimo |
| 3. MINImalism | MINI | House of Communication Dubai |
| 4. Pudding | Mercedes Vito | Filmakademie Baden-Württemberg GmbH |
| 5. The Bigger Crash (Board) | Hyundai | Jung von Matt AG, Hamburg |
| 6. Create2Extremes | Porsche Taycan | Keko Dubai |
| 7. Millboard | Mercedes-Benz | Publicis Emil, Brussels |
| 8. Volvo Street Configurator | Volvo | FamousGrey, Groot-Bijgaarden |
| 9. Irma | Hyundai | Jung von Matt AG, Hamburg |
| 10. PARKDISTANCECONTROL | MINI | House of Communication Dubai |
| 11. VW Zero Carbon Billboard (Film) | Volkswagen | BBDO Dublin |
| 12. Electric Village Renault | Renault Zoe | Publicis Conseil, Paris |
| 13. New Polo. Game on. | Volkswagen Polo | Ogilvy South Africa, Cape Town |
| 14. Dear My Hero - Hydrogen Garbage Truck | Hyundai | Innocean Worldwide Seoul |
| 15. The Truth | Car Hero | audacity, Bangkok |
2 — Volkswagen Golf - Golf Ad Break Championship Hype Reel
MARKE: Volkswagen Golf
AGENTUR: DDB Sydney
MEDIEN: Case Study
4 — Mercedes Vito - Pudding
MARKE: Mercedes Vito
AGENTUR: Filmakademie Baden-Württemberg GmbH
MEDIEN: Interaktiv
5 — Hyundai - The Bigger Crash (Board)
MARKE: Hyundai
AGENTUR: Jung von Matt AG
MEDIEN: Presse & Publikationen
6 — Porsche Taycan - Create2Extremes
MARKE: Porsche Taycan
AGENTUR: Keko Dubai
MEDIEN: Branded Content
9 — MINI - PARKDISTANCECONTROL
MARKE: MINI
AGENTUR: House of Communication Dubai
MEDIEN: Außenwerbung
11 — Volkswagen - VW Zero Carbon Billboard (Film)
MARKE: Volkswagen
AGENTUR: BBDO Dublin
MEDIEN: Case Study
12 — Renault Zoe - Electric Village Renault
MARKE: Renault Zoe
AGENTUR: Publicis Conseil
MEDIEN: Case Study
13 — Volkswagen Polo - New Polo. Game on.
MARKE: Volkswagen Polo
AGENTUR: Ogilvy South Africa
MEDIEN: Fernsehen
14 — Hyundai - Dear My Hero - Hydrogen Garbage Truck
MARKE: Hyundai
AGENTUR: Innocean Worldwide Seoul
MEDIEN: Interaktiv
Most awarded agencies in automotive in 2022
Most awarded brands in automotive in 2022
Volkswagen
Pfaff Harley-Davidson
MINI
Mercedes-Benz
Renault
