RETAILERS USED EMOTION AND SUPPORTIVENESS TO REACH OUT TO CONSUMERS.
“If we’re going to be the store of the community, we have to strengthen the community,” says Keith Wyche, Walmart’s VP, community engagement and support, in the case film for “Bedtime Stories”. Other retailers seemed to have reached the same conclusion, as the bulk of the top five offered some form of outreach or support. Even BETC’s “Outlaw Runners” for Distance was inspired by public protests. Penny’s “The Wish” from Serviceplan has proved hugely popular with jurors and suggests that the power of film remains undiminished. In each case the message was clear: the retailers are with you.
“If we’re going to be the store of the community, we have to strengthen the community,” says Keith Wyche, Walmart’s VP, community engagement and support, in the case film for “Bedtime Stories”. Other retailers seemed to have reached the same conclusion, as the bulk of the top five offered some form of outreach or support. Even BETC’s “Outlaw Runners” for Distance was inspired by public protests. Penny’s “The Wish” from Serviceplan has proved hugely popular with jurors and suggests that the power of film remains undiminished. In each case the message was clear: the retailers are with you.
Most awarded
campaigns, brands &
agencies in
Retail in
2022
Most awarded
campaigns, brands and
agencies in
Retail in
2022
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Burger King |
| 2 |  |
Spinneys |
| 3 |  |
Penny |
| 4 |  |
McDonald's |
| 5 |  |
Ikea |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
McCann Paris, Neuilly sur Cedex |
| 2 |  |
Serviceplan Group, Munich |
| 3 |  |
DAVID, Madrid |
| 4 |  |
BETC Paris, Pantin |
| 5 |  |
FCB Chicago |
Watch
1. Spinneys / The Bread Exam
| Titel | The Bread Exam |
| Agentur | McCann Paris |
| Kampagne | The Bread Exam |
| Werbende | Spinneys |
| Marke | Spinneys |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2020 |
| Geschäftsbereich | Kaufhäuser, Supermärkte |
| Story | Because tradition prevented Lebanese women from talking openly about their bodies, we had to show them how to perform a self-exam without ever mentioning nor showing breasts. However, they respect these traditions and don’t want to break away from them. We knew we couldn’t overcome this taboo without a deep understanding and respect fortradition. So we used it to our advantage and decided to join forces with one of the oldest customs in the world: baking bread.“The Bread Exam” is a recipe video where a traditional Lebanese baker, Um Ali, demonstrates the steps of a breast self-exam through a similar gesture: the act of kneading and pressingdough. The gestures are shown without a single mention of breasts, transforming an intimate and shameful subject into an acceptable, everyday experience. This life-saving gesture could then become a monthly ritual for women. |
| Medientyp | Case Study |
| Länge | |
| Markt | Libanon |
| Produktionsfirma | Satellite My Love |
| Tonproduktion | OCTOPUS PRODUCTIONS |
| Executive Creative Director | Cédric Astrella |
| Executive Creative Director | Sébastien Boutebel |
| Regional Chief Creative Officer | Adrian Botan |
| Creative Director | Guy Lewis |
| Stellvertretender Creative Director | Mateo Fernandez |
| Art Director | Sonia Presne |
| Art Director | Flora Sagnes |
| Texter | Anne-Sophie Guérin |
| Texter | Farah Feghali |
| Texter | Benjamin Homsy |
| Etatdirektor | Nathalie Maisonnave |
2. Penny / The Wish (228s)
| Titel | The Wish (228s) |
| Agentur | Serviceplan Campaign |
| Kampagne | The Wish |
| Werbende | PENNY |
| Marke | Penny |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 11 |
| Geschäftsbereich | Kaufhäuser, Supermärkte |
| Medientyp | Fernsehen |
| Länge | |
| Direktor Kreation | Christoph Everke |
| Creative Director | Moritz Dornig |
| Texter | Alessia Coschignano |
| Konzept | Alessia Coschignano |
| Art Director | Rebecca Labiner |
| Texter | Katharina King |
| Art Director | Elvira Breit |
| Executive Producer | Aisha Blackwell |
| Produktionsfirma | Iconoclast Germany |
| Regisseur | Marcus Ibanez |
| Produzent | Tim Augustin |
| Direktor Fotografie | Paul Ozgur |
| Cutter | Nikolaus Kohler |
| Musik | Supreme Music |
| Inernational PR | Lee Sharrock |
3. Walmart / Bedtime Stories
| Titel | Bedtime Stories |
| Agentur | FCB Chicago |
| Kampagne | Bedtime Stories |
| Werbende | Walmart |
| Marke | Walmart |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 9 |
| Geschäftsbereich | Kaufhäuser, Supermärkte |
| Medientyp | Case Study |
| Länge | |
| FCB Worldwide Creative Partner | Fred Levron |
| FCB Chicago CCO | Andres Ordonez |
| SVP Executive Creative Producer | John Bleeden |
| EVP, Director of Branded Content and Entertainment | Juan Woodbury |
| Creative Director | Jack Miller |
| Sr. Copywriter | Jake Roland |
| Sr. Art Director | McKenzie Moore |
| EVP, Management Director | Antoniette Wico |
| Management Director | Katherine Fliess |
| Account Director | Ally Khajenouri |
| Account Executive | Avery Sykes |
| Executive Producer | Carolina Velez |
| VP, Strategic Planning Director | JP Palmer |
| EP, Director of Music | Stump Mahoney |
| VP, Business Manager | Jeff Cowie |
| Director of Production, North America, EVP | Kerry Hill |
| Creative Director, VP | Brian Steckel |
| Executive Producer | Dan Delaney |
| Senior Producer | Alex Bartczak |
| Editor | Nate McCabe |
| Senior Motion Designer | Anj Puglise |
| Senior Motion Designer | Anthony Palermo |
| Motion Designer | Mike Czerniuk |
| Colorist | Caleb Hill |
| Audio Engineer | Justin Mayer |
| Toronto | FCB SIX |
| Chief Creative Officer | Ian Mackenzie |
| Executive Creative Director | Colin Craig |
| Strategic Platforms Lead | Eli Ferrara |
| VP of Product | Bonnie Chung |
| Project Manager | Richard Chao |
| Founder | Andrew Harris |
| Executive Producer | Steven Lo |
| Technical Lead | James Porter |
| Director | Isabela Littger |
| Director | Mateus de Paula Santos |
| Head of Production | Clara Morelli |
| Executive Producer | Luis Ribeiro |
| Producer | Pablo Zurita |
| Animation and Technical Director | Felipe Frazão |
| Director/DP | Robert Stockwell |
| Executive Producer | Tracy Tran-Thomas |
| 2nd Camera Op | Michael David Thomas |
| Gaffer | Alhareth Ajjaj |
| Audio Mixer | Alan Chow |
| CCO/CEO | Joel Simon |
| VP/Executive Producer | Jeff Fiorello |
| Producers | Norm Felker/Andrew Manning/Sharon Cha |
| Co-Composers | Rebecca Riter/Joel Simon |
| Sound Design | Nathan Kil |
4. Back Market / Hack Market (fr)
| Titel | Hack Market (fr) |
| Agentur | Marcel |
| Kampagne | High tech – Low impact |
| Werbende | Back Market |
| Marke | Back Market |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 4 |
| Geschäftsbereich | Online-Verkauf, E-commerce |
| Medientyp | Case Study |
| Länge | |
| President | Pascal Nessim |
| President | Charles Georges-Picot |
| Executive Creative Director | Valéry du Peloux |
| Executive Creative Director | Youri Guerassimov |
| Creative Director | Clément Séchet |
| Geschäftsführer | Benjamin Taïeb |
| Associate Director | Sébastien Jauffret |
| Etatdirektor | YANI OUKID |
| Texter | Aurel Cablan |
| Texter | Claudia Illan |
| Texter | Alexandre Dodille |
| Texter | Antonin Jacquot |
| Art Director | Hugo Wahledow |
| Art Director | Céleste Nessim |
| Art Director | Vincent Boursaud |
| Strategy Lead | Thomas Cléret |
| Projektmanager | Flavie Parize |
| Social Media Manager | Calliste Garrabos |
| Traffic Team | Mélanie Coupey |
| Traffic Team | Laurène Ametowoglo |
| Cutter | Julien Hannedouche |
| Motion Graphics Artist | Julien Taillez |
| Motion Graphics Artist | Vincent Iweins |
| Technology Team | Christophe Serret |
| Technology Team | Edouard Danesse |
| Technology Team | Lotfi Harrabi |
| Regisseur | Guillaume Talvas |
| Produzent | Valéry du Peloux |
| Produzent | Sixtine Busetti |
| Post-Produktion | ADF L’atelier |
5. Back Market / Hack Market (eng)
| Titel | Hack Market (eng) |
| Agentur | Marcel |
| Kampagne | High tech – Low impact |
| Werbende | Back Market |
| Marke | Back Market |
| Posted | Juli 2022 |
| Geschäftsbereich | Online-Verkauf, E-commerce |
| Story | On Earth Day, April 22, 2022, and to help people change their minds, Back Market and its Paris-based agency Marcel (part of Publicis Groupe) took our last chance to convince those who were about to buy a new device. Say hello to Hack Market. An operation in which we used Apple's own technology, AirDrop, to broadcast our messages inside the temples of new tech: the Apple Store, directly on Apple's best sellers: iPhones, iPads and MacBooks. The operation took place in 6 different stores in Europe (Paris, Berlin and London), letting each customer know that there is a more ecological and cheaper way to consume technology, by buying the same model, but refurbished at Back Market. A way to turn iPhones into a brand-new medium to promote an alternative consumption model. |
| Medientyp | Case Study |
| Länge | |
| President | Pascal Nessim |
| Executive Creative Director | Youri Guerassimov |
| Texter | Antonin Jacquot |
| President | Charles Georges-Picot |
| Technology Team | Christophe Serret |
| Art Director | Vincent Boursaud |
| Motion Graphics Artist | Julien Taillez |
| Art Director | Hugo Wahledow |
| Texter | Claudia Illan |
| Associate Director | Sébastien Jauffret |
| Etatdirektor | YANI OUKID |
| Technology Team | Edouard Danesse |
| Technology Team | Lotfi Harrabi |
| Texter | Aurel Cablan |
| Motion Graphics Artist | Vincent Iweins |
| Social Media Manager | Calliste Garrabos |
| Geschäftsführer | Benjamin Taïeb |
| Executive Creative Director | Valéry du Peloux |
| Regisseur | Guillaume Talvas |
| Cutter | Julien Hannedouche |
| Projektmanager | Flavie Parize |
| Traffic Team | Mélanie Coupey |
| Traffic Team | Laurène Ametowoglo |
| Creative Director | Clément Séchet |
| Produzent | Valéry du Peloux |
| Produzent | Sixtine Busetti |
| Strategy Lead | Thomas Cléret |
| Texter | Alexandre Dodille |
| Art Director | Céleste Nessim |
| Post-Produktion | ADF L’atelier |
6. Distance / Outlaw Runners
| Titel | Outlaw Runners |
| Brief | In August 2021, a new law came into practice in France limiting the speed limit to just 30 kilometres per hour within the city of Paris. DISTANCE, a boutique running store, decided to take this new speed limit as a challenge. If drivers had to drive under 30 kilometres per hour in order to avoid a fine, could runners actually go faster than them on foot? A group of runners ran through the streets of Paris at full speed with the sole intention of getting fined, putting the speed cameras to the test for one night only. DISTANCE then used the images captured by the speed cameras for an outdoor guerrilla campaign. |
| Agentur | BETC Paris |
| Kampagne | Outlaw Runners |
| Werbende | Distance |
| Marke | Distance |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 8 |
| Geschäftsbereich | Kleidung & Accessoires Kaufhäuser |
| Story | Le 31 août, un groupe de coureurs s’est lancé dans un rodéo nocturne en allant de radars en radars dans le seul but de se faire flasher. Par une vidéo diffusée sur les réseaux sociaux, on peut les voir effectuer des sprints et déclencher les fameux appareils, devenant le temps d’une nuit des Outlaw Runners. |
| Medientyp | Internet-Film |
| Länge | |
| Werbeleiter | Guillaume Pontier |
| Werbeleiter | Lionel Jagorel |
| Kundenbetreuer | Damien Clanet. |
| Executive Creative Director | Stéphane Xiberras |
| Creative Director | Stephan Schwarz |
| Art Director | Julien Vergne |
| Art Director Assistant | Mathis Payet |
| Texter | Alexandre Girod |
| Produktionsfirma | Soldats Films |
| Tonproduktion | GUM – Green United Music |
| Regisseur | Jules Renault |
| Filmproduzent/Produzent | Quentin Henneguelle |
| Filmproduzent/Produzent | PIERRE CAZENAVE |
| Filmproduzent/Produzent | Charlotte Giral |
| Filmproduzent/Produzent | Lina Maldonado |
| Filmproduzent/Produzent | Juliette Rivero |
| Schauspieler | Lena Kandissounon |
| Schauspieler | Quentin Malriq |
| Schauspieler | Caroline Saguin |
| Schauspieler | Sacha Liguori |
| Schauspieler | Maëva Beaujour |
7. Lacoste / The 9th Lane
| Titel | The 9th Lane |
| Agentur | BETC Paris |
| Kampagne | Paralympic Vs. Olympic: 50m freestyle |
| Werbende | Lacoste |
| Marke | Lacoste |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 3 |
| Geschäftsbereich | Mode, Kleidung & Schuhe |
| Story | Tokyo. September1st, 2021, at 3:30am. For the first time in the history of the Olympic Games, the final of the 50m freestyle brought together nine participants - eight Olympic swimmers and one Paralympic swimmer.As an official partner of the French Olympic and Paralympic teams, Lacoste is committed to supporting ONE united French team. The 9th Lane is a unique race which brought together Olympic and Paralympic athletes for the first time, in a truly exceptional setting. |
| Medientyp | Case Study |
| Länge | |
| Entrant Company | BETC Paris |
| Production company | Collective Ensemble |
| Production company | Duck Factory - DKFT |
| Production company | MIDDLEMOTION |
| Music & sound company | Mars Octobre Music |
| CCO | Rémi Babinet |
| Creative Directors | Aurélie Scalabre, Olivier Aumard |
| Copywriter | Alexandre Girod |
| Art Director | Julien Vergne |
| Strategic Planner | Philippe Martin Davies |
| Lead Producer | Bao Tu Ngoc |
| Director | David Dang |
8. Chipotle / A Future Begins
| Titel | A Future Begins |
| Agentur | Observatory Marketing |
| Kampagne | Future |
| Werbende | Chipotle |
| Marke | Chipotle |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 11 |
| Geschäftsbereich | Gastätte & Schnellgaststätte |
| Medientyp | Fernsehen |
| Länge | |
| Produktionsfirma | Nexus Studios |
| Regisseur | Johnny Kelly |
| Produzent | Isobel Conroy |
| Produktionsmanager | Nicole Lopez |
| Produktionsassistant | Delfina Maria |
| Musik | Kacey Musgraves |
| Sound Supervisor | Barnaby Templer |
9. Burger King / Whopper Heist
| Titel | Whopper Heist |
| Agentur | We Believers |
| Kampagne | Whopper Heist |
| Werbende | Burger King |
| Marke | Burger King |
| Posted | JunI 2022 |
| Geschäftsbereich | Gastätte & Schnellgaststätte |
| Medientyp | Case Study |
| Länge | |
| Produktionsfirma | Landia |
10. UNLABELED / Camouflage Against the Machines
| Titel | Camouflage Against the Machines |
| Agentur | Dentsu Inc. |
| Kampagne | UNLABELED |
| Werbende | NEXUSVII |
| Marke | UNLABELED |
| Posted | April 2022 |
| Geschäftsbereich | Kleidung & Accessoires Kaufhäuser |
| Medientyp | Interaktiv |
| Länge | |
| PR Agency | Platinum |
| Produktionsfirma | Qosmo Inc. |
| Produktionsfirma | Dentsu Creative X Inc. |
| Produktionsfirma | P.I.C.S. |
| Creative Director | Nao Tokui |
| Creative Director | Naoki Tanaka |
| Technischer Direktor | Makoto Amano |
| Design Director | Hanako Hirata |
| Machine Learning | Ryosuke Nakajima |
| Partner | Risako Kawashima |
| Produzent | Ryo Miura |
| Produzent | Masafumi Fujioka |
| Produzent | Ryotaro Omori |
| Produktionsmanager | Kohei Suzuki |
| Regisseur | Shuto Hashiura |
| Bild und Kamera | Yudai Maruyama |
| Musik | Reo Anzai |
| Ausstattung/Styling | Kumiko Sannomaru |
| Technical Support | Yusuke Yamada |
| Design Assistant | Yuka Sai |
| Digital Agency | Keio SFC Nao Tokui Lab |
11. Mercado Livre / New Iconic Kisses
| Titel | New Iconic Kisses |
| Agentur | Gut |
| Kampagne | New Iconic Kisses |
| Werbende | Mercado Livre |
| Marke | Mercado Livre |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2021 |
| Geschäftsbereich | Online-Verkauf, E-commerce |
| Medientyp | Interaktiv |
| Länge | |
| Produktionsfirma | Saigon Filmes |
| Regisseur | VELLAS |
| Cutter | Rami D’Aguiar |
| Executive Producer | Marcelo Altschuler |
| Executive Producer | Carol Pessini |
| Fotograf | Pierre Kerchove |
| Creative Director | Linus Oura |
| Creative Director | Tiago Abreu |
| Creative Teammitglied | Julia Mota |
| Creative Teammitglied | Lucas Adam |
| Creative Teammitglied | Mellina Fontoura |
| Creative Teammitglied | Paula Keller Perego |
| Geschäftsführer | Valeria Barone |
| Account Executive | Mateus Carvalho |
| Etatdirektor | Raphaela Guillen |
| Regional Account Director | Natalia Noya |
| Partner/Chief Creative Officer | Joaquín Cubría |
| Executive Creative Director | Bruno Brux |
| Global Chief Strategic Officer | Fernando Ribeiro |
| Head of Strategy | Amanda Agostini |
| Strategy Director | Diana Lopes |
| Produktionsleitung | Mariane Goebel |
| Strategy Team | Amora Marzulo |
| Strategy Team | Barbara Reis |
| Social Strategy Director | Douglas Coelho |
| Social Strategist | Bruce Vital |
| Head of Media & Data | Guilherme Cavalcante |
| Art Director | Guilherme Marini |
| Director of Production | Reinaldo Faria |
| Medienteam | Douglas Silveira |
| Medienteam | Laura Cardeal |
| Medienteam | Jayane Lopes |
| Senior Producer | Thaís Schroder |
| Produzent | Luciane Nuvolara |
12. KFC / Chickenstock
| Titel | Chickenstock |
| Agentur | TBWA\RAAD |
| Kampagne | Chickenstock |
| Werbende | KFC |
| Marke | KFC |
| Posted | März 2022 |
| Geschäftsbereich | Gastätte & Schnellgaststätte |
| Medientyp | Case Study |
| Länge | |
| Chief Creative Officer | Walid Kanaan |
| Executive Creative Director | Alex Pineda |
| Executive Creative Director | Jim Robbins |
| Geschäftsführer | Joe Lahham |
| Chief Innovation Officer | Jennifer Fischer |
| Stellvertretender Creative Director | Augusto Correia |
| Art Director | Hugo Agostinho |
| Planning Director | Mehwish Rafi |
| Strategist | Ramez Rahal |
| Senior Account Director | John Abiad |
| Senior Account Manager | Ashleigh Morgan |
| Head of Digital | Emad Doughan |
| Digital Account Director | Rony Skaf |
| Texter | Doug Mackay |
| Texter | Tarik Frank |
| Texter | Zeina Safa |
| PR & Communications | Romy Abdelnour |
| Motion Designer | abhilash nadukkandy |
| Traffic Team | Ezzat Habra |
| Traffic Team | Naveen Madurakariyan |
| Audio | Lucas Duque |
| Audio | Sonido Antro |
13. Burger King / Even More Confusing Times
| Titel | Even More Confusing Times |
| Agentur | DAVID |
| Kampagne | Even More Confusing Times |
| Werbende | Burger King |
| Marke | Burger King |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 4 |
| Geschäftsbereich | Gastätte & Schnellgaststätte |
| Philosophie | Is an eco-friendly black Friday purchase good for the planet or not good at all? Should you delete a message that is wrong or send the wrong message by deleting it? Is Max a dog’s name or boy’s name? The world just keeps getting more and more… confusing. Created by DAVID Madrid, this timely sequel to the acclaimed Confusing Times campaign brings our world’s confusion and contradictions to the next level, because Burger King also brought their plant-based menu to the next level, with the addition of new plant-based chicken nuggets. |
| Medientyp | Interaktiv |
| Länge | |
| Global Chief Creative Officer | Pancho Cassis |
| Global Chief Operating Officer | Sylvia Panico |
| Global PR Director | Sandra Azedo |
| Executive Creative Director | André Toledo |
| Executive Creative Director | Saulo Rocha |
| Creative Director | Sébastien Rouvière |
| Creative Director | Fred Bosch |
| Stellvertretender Creative Director | Ana Martín |
| Stellvertretender Creative Director | Pedro Sattin |
| Texter | David Krueger |
| Texter | Sébastien Rouvière |
| Art Director | Pedro Sattin |
| Produktionsleitung | Alejandro Falduti |
| Head of Account Management | María García-Herranz |
| Group Account Director | Lucila Mengide |
| Account Supervisor | Irene León |
| Account Executive | Sebastian Gancarz |
| Strategy Director | Patricia Urgoiti |
| Senior Strategist | Marc Escrig |
| Chief Brand Officer | Antonio Brandao |
| Werbeleiter | Sabrina Ferretti |
| Werbeleiter | Iwo Zakowski |
| Werbeleiter | Andrea Beer |
| Werbeleiter | Paco Recuero |
| Werbeleiter | Borja Moya |
| Photo Studio | WEARESICARIOS |
| Fotograf | Nixon Freire |
| Executive Producer | João Luz |
| Assistant | Renan Moraes |
| Assistant | Kao Moraes |
| Operations | Lindin Lima |
| Digitale Retuschierung | Ricardo Moreira |
| Musik | PICKLE MUSIC |
| Music Director | Alexis Estiz |
| Music Director | Sebastián Merlín |
| Komponist | Alexis Estiz |
| Komponist | Sebastián Merlín |
| Komponist | Pablo Díez |
| Sound Design and Mix | PICKLE MUSIC |
| Executive Producer, Music | Olivia López |
| Darsteller | Nuno Barbosa |
| Darsteller | Miguel Ángel Jenner |
| Darsteller | Edward Robinson |
14. McDonald's / EatQual
| Titel | EatQual |
| Agentur | DDB Mudra |
| Kampagne | EatQual |
| Werbende | McDonald's |
| Marke | McDonald's |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 12 |
| Geschäftsbereich | Gastätte & Schnellgaststätte |
| Medientyp | Case Study |
| Länge | |
| Leiter Kundenkontakt | Aishwarya Sundaram |
| Client Account Manager | Shashank Golani |
| Marketing Director | Arvind.R.P |
| Chief Executive Officer (CEO) | Aditya Kanthy |
| Kaufmännischer Geschäftsführer | Anurag Tandon |
| Kaufmännischer Geschäftsführer | Gaurav Magotra |
| Account Executive | Anchal Bhojwani |
| Account Executive | Bunsi Issar |
| Account Supervisor | Sonali Savla |
| Etatdirektor | Debjani Roychoudhury |
| Kundenbetreuer | Murli Krishnan |
| Strategieplaner | Jaiprakash Tekwani |
| Strategieplaner | Somdatta Roychowdhuri |
| Planning Director | Mehak Jaini |
| Chief Creative Officer | Rahul Mathew |
| Executive Creative Director | Ashish Phatak |
| Executive Creative Director | Shagun Seda |
| Group Creative Director | Siddhesh Khatavkar |
| Group Creative Director | Harshada Menon |
| Group Creative Director | Vilsen Gonsalves |
| Group Creative Director | Vivek Bhatia |
| Creative Teammitglied | Rahul Sharma |
| Senior Art Director | Sebastian Royce |
| Senior Art Director | Aishwarya Likhite |
| Agency Producer | Jay Gaikwad |
| Photography Studio | QENCH STUDIOZ |
| Fotograf | Avadhut Hembade |
| Fotograf | Sunil Naik |
15. Ikea / Trapped in the 90´s
| Titel | Trapped in the 90´s |
| Agentur | McCann Spain |
| Kampagne | IKEA 25 ANNIVERSARY "Trapped in the 90´s" |
| Werbende | IKEA |
| Marke | Ikea |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 9 |
| Geschäftsbereich | Fachgeschäfte |
| Story | In the show, six contestants aged 25 and younger lived together 24/7 in a set designed to be a perfect replica of a house from the Spanish 90’s. During their stay, they had to overcome challenges such as sleeping under heavy and itchy blankets instead of a IKEA’s airy duvets or keeping up with their skin care routine in a bathroom with any of the brand’s storage solutions. Thankfully, civilization didn’t entirely bail on the contestants. IKEA’s new arrivals, administered in painfully small doses by the showrunners, gave them a glimmer of hope and a way to survive the ordeal. |
| Philosophie | Rotary phones, itchy blankets, and explosive stoves pushing a group of six contestants to their limit. They are the IKEA natives, a generation born after 1996 that never had to figure out life without brand’s slick home solutions. |
| Medientyp | Fernsehen |
| Länge | |
| Filmübertragung | Metropolitana |
| Produktionsfirma | Landia |
| Chief Creative Officer | Emiliano Gonzalez De Pietri |
| Creative Director | Álvaro López |
| Creative Director | Martín Subercaseaux |
| Texter | Agustina Lavignasse |
| Art Director | Lorena Álvarez |
| Kundenbetreuer | Javier Pascual |
| Kundenbetreuer | Elena Rodriguez |
| ACCOUNTS TEAM | Andrea Cabezudo |
| Kundenbetreuer | Claudia Solano |
| Strategieplaner | Juan-Manuel Ramirez |
| Strategieplaner | María Goñi. |
| Produzent | Paloma Adrién |
| Produzent | Juan Torres |
| Produzent | Martin Beilin |
| Produzent | Nieves Antuña |
| Produzent | Vanessa Pizarro |
| AUDIOVISUAL PRODUCTION | Sara del Tio Galant |
| Werbeleiter | Laura Durán |
| Werbeleiter | Rafael Jimenez |
| Werbeleiter | Ana Ordóñez |
| Regisseur | MAXI BLANCO |
| Direktor Digital | Santi Gargía |
| Executive Producer | Nico Cabuche |
| Filmproduzent/Produzent | Marta Martínez |
| Post-Produktion | CRAFT |
| Animation | SULFURICA |
| Ton | CRAFT |
| Ton | The Lobby |
| Musik | OEO MÚSICA |
| Musik | PARSER |
16. Supermax / The Eye Tracker
| Titel | The Eye Tracker |
| Agentur | Ogilvy de la cruz |
| Kampagne | Eye Tracker |
| Werbende | Supermax |
| Marke | Supermax |
| Posted | JunI 2022 |
| Geschäftsbereich | Kaufhäuser, Supermärkte |
| Medientyp | Case Study |
| Länge | |
| Chief Executive Officer (CEO) | Carlos Thompson |
| Chief Creative Officer | Rafael Reina |
| Stellvertretender Creative Director | Nánel Rodriguez |
| Associate Creative Director & Head of Art | Adriana Alvarez |
| Account Executive | José Morales |
| Account Executive | Diego Hernández |
| Direktor Technologie | Gabriel Rodriguez |
| Media Director | Marirose Acevedo |
| Chief Technology Officer | Duberney Yepes |
| Senior Developer | Yoerney Yepes |
| Projektmanager | Alejandra Giraldo |
| Digital Head of Art | Andres Cifuentes |
| Art Director | Luis Eduardo Bedoya |
