| Titel | Wallaby |
| Agentur | Doner |
| Kampagne | Endangered Species - Fuller Smith & Turner |
| Werbende | Fuller Smith & Turner |
| Marke | London Pride |
| Posted | JunI 2000 |
| Produkt | Beer |
| Geschäftsbereich | Bier, Cidre |
| Slogan | Whatever you do, take Pride |
| Story | A tactical campaign, run throughout the Rugby World Cup 1999. (1 of 5 executions). Illustration of a wallaby, with both the Latin name and an encyclopaedian description of the species. The description has been altered to relate in a humorous way to the Australian rugby team. |
| Medientyp | Plakat |
| Markt | Großbritannien |
| Creative Director | Paul Cardwell |
| Texter | Chris Kirk |
| Art Director | Ivan Davies |
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