Trygfonden Anti Alcohol Awareness - "Are you pushing the sausage?"

Robert/Boisen & Like-minded A/S

Robert/Boisen & Like-minded A/S København, Dänemark

Awards

2706

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Trygfonden Anti Alcohol Awareness
Länder: Dänemark

Werbende: The Danish Cancer Society & Trygfonden

Titel	Are you pushing the sausage?
Brief	9 out of 10 young people between the age of 20 to 25 have been pressured into drinking more than they wanted to by their friends. The campaign wanted to give young people a weapon in the fight against the peer pressure - without seeming too moralizing or as just another wagging finger from the grown ups.The solution became the campaign ’Are you pushing the sausage?’ – The first alcohol awareness campaign that doesn’t feature a single drop of alcohol. To open the eyes of the young people, every alcoholic substance - beer as well as shots - were swapped with sausages in all shapes and forms to highlight the absurdity of the Danish drinking culture.
Agentur	Robert/Boisen & Like-minded A/S
Kampagne	Are you pushing the sausage?
Werbende	The Danish Cancer Society & Trygfonden
Marke	Trygfonden Anti Alcohol Awareness
Posted	Dezember 2020
Geschäftsbereich	Rotes Kreuz, öffentliche Beratungsstellen (Drogen/Alkoholismus/Rauchen/Aids)
Story	9 out of 10 young people between the age of 20 to 25 have been pressured into drinking more than they wanted to by their friends. The campaign wanted to give young people a weapon in the fight against the peer pressure - without seeming too moralizing or as just another wagging finger from the grown ups.The solution became the campaign ’Are you pushing the sausage?’ – The first alcohol awareness campaign that doesn’t feature a single drop of alcohol. To open the eyes of the young people, every alcoholic substance - beer as well as shots - were swapped with sausages in all shapes and forms to highlight the absurdity of the Danish drinking culture.
Problem	The campaign is part of an ongoing effort on anti-alcohol awareness among Danish youth.
Medientyp	Interaktiv
Production Agency	Gobsmack Productions
Strategist	Kim Boisen
Lead Creative	Frederik Voetmann
Lead Creative	Niklas Hultquist
Creative Teammitglied	Philip Bock
Creative Teammitglied	Theis Kildetoft
Social Media Team	Alexander Faxø Faxø
Social Media Team	Victor Petri
Creative Director	René Sohn Kammersgaard
Etatdirektor	Gitte Andersen
Executive Producer	Christina Erritzoe
Regisseur	Nikolaj Lie Kaas
Direktor Fotografie	Jasper Spanning
Cutter	Nicolaj Monberg
Cutter	Thorbjørn Münter
Editorial Company / VFX Company	Welcome Post
Audio Engineer / Sound Designer	Bjørn Vidø