| Titel | The Invisible Poster |
| Agentur | BBDO Düsseldorf GmbH |
| Kampagne | The Invisible Poster |
| Werbende | Daimler AG |
| Marke | Smart |
| Posted | Juli 2011 |
| Geschäftsbereich | Kleinwagen |
| Philosophie | A special labelling on the inside of an inner—city fence makes the image of a smart fortwo electric drive disappear when the viewer passes. >> Almost invisible to the environment. |
| Medientyp | Außenwerbung |
| Chief Creative Officer | Sebastian Hardieck |
| Chief Creative Officer | Wolfgang Schneider |
| Creative Director | Ton Hollander |
| Creative Director | Jens Ringena |
| Art Director | Claudia Janus |
| Texter | Dominique Becker |
| Managing Director | Dirk Spakowski |
| Etatdirektor | Thanh Vu Tran |
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