| Titel | Free The Spirit |
| Agentur | BBDO Group Germany |
| Kampagne | Free the Spirit |
| Werbende | Bacardi |
| Marke | Bombay Sapphire |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 6 |
| Geschäftsbereich | Whisky, Gin, Wodka |
| Story | With more and more gin brands on the market it’s getting harder to be visible and stay on the top of barkeepers’ minds. We cast the spotlight on the brand to engage the gatekeepers to our consumers – the barkeepers – by letting the Spirit speak for itself: with a limited edition pack that carries the world’s first holographic message in a bottle. All barkeepers need is a mobile phone to bring the Spirit to life. The secret? A simple design element, using a hidden layer of Perspex, that reflects the image from the phone to create an enchanting one-of-a-kind brand experience. |
| Medientyp | Verpackung, Marke & Design |
| Länge | |
| Brand Manager | Elisabeth Geist |
| Chief Creative Officer | Wolfgang Schneider |
| Chief Creative Officer | Darren Richardson |
| Direktor Kreation | Kristoffer Heilemann |
| Creative Director | Alexis Mardapittas |
| Creative Director | Sebastian Steller |
| Texter | Sebastian Steller |
| Art Director | Tobias von Aesch |
| Texter | Ramón Scheffer |
| Etatdirektor | Carsten Will |
| Kundenbetreuer | Simone Klinke |
| Designer | Daniele Gasparini |
| Designer | Agnieszka Nabielec |
| Produktionsfirma | CraftWork Duesseldorf |
Mehr Projekte
ALLE SEHENPerfect Fit
- MARKE:
- smart EQ fortwo
- AGENTUR:
- BBDO Berlin
Talking can save lives
- MARKE:
- Suicide Prevention Service [U25]
- AGENTUR:
- BBDO Group Germany
The cheapest christmas ad
- MARKE:
- Lidl
- AGENTUR:
- Proximity Worldwide Germany
smart electric drive Carsino
- MARKE:
- Smart
- AGENTUR:
- BBDO Group Germany
Stove
- MARKE:
- Smart
- AGENTUR:
- BBDO Group Germany
Office Party
- MARKE:
- Smart
- AGENTUR:
- BBDO Group Germany
Salsa Class
- MARKE:
- Smart
- AGENTUR:
- BBDO Group Germany
Michelle
- MARKE:
- Innoncence in Danger e.V.
- AGENTUR:
- BBDO Group Germany
Marc
- MARKE:
- Innoncence in Danger e.V.
- AGENTUR:
- BBDO Group Germany