Managing Partner, East and South, Wunderman Thompson India
at
LUX Industries Ltd.
Sri Lanka
| Titel | It's Our Nature |
| Agentur | Wunderman Thompson |
| Kampagne | It's Our Nature |
| Werbende | Tata Steel |
| Marke | Tata Tiscon |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 6 |
| Geschäftsbereich | Chemie und Derivate, Metallurgie |
| Philosophie | Enough and more has already been said about climate emergency and the need to adopt ways and means to reduce our impact on the environment. However, it’s not yet enough to trigger the world into action. The vast majority doesn’t yet see the need to adopt sustainable lifestyles. Therefore, despite all the climate talks by world leaders, rampant malpractices continue across the globe. The need of the hour is to get people to act. Tata Tiscon, India’s first GreenPro certified rebar brand, decided to appeal to the most natural instinct of every living creature … self-preservation. Save the environment if you want to save yourself. ‘#ItsOurNature’ is a digital film conceptualised by Wunderman Thompson Kolkata that was released on World Environment Day to get people to act responsibly towards their environment. The campaign has been rolled out under the Tata Tiscon Go Green, the sustainability initiative by the brand. The film is the centre piece of a larger campaign, #ItsOurNature, rolled out digitally to engage thousands of Tata Tiscon channels partners and customers across the country. A competition for architects and engineers is underway that aims to select the best of green designs that uses saves on steel and save the environment too. |
| Medientyp | Interaktiv |
| Länge | |
| SVP, Managing Partner | Vijay Jacob Parakkal |
| SVP, Executive Creative Director | Arjun Mukherjee |
| Creative Director, Copywriter | Moeinuk Sengupta |
| Senior Creative Director, Art | Sumit Das |
| Direktor Kundenservice | Soumya Chattopadhyay |
| Kundenbetreuer | Arko Majumdar |
| Produktionsfirma | Lightbulb Motion Pictures |
| Regisseur | Pinaki Bose |
| Produzent | Pagarav Patel |
| Produzent | Binal Baland |
| Music Director | Mayukh-Mainak |
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