Managing Partner, East and South, Wunderman Thompson India
at
LUX Industries Ltd.
Sri Lanka
| Titel | The Build |
| Agentur | Wunderman Thompson South Asia |
| Kampagne | The Build |
| Werbende | Tata Steel |
| Marke | Tata Tiscon |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 9 |
| Geschäftsbereich | Industrie |
| Philosophie | It’s Engineers’ Day again. And Tata Tiscon is back with its fifth story in the brand’s digital film content series – ‘The Build’, that started in 2018, celebrating the role of engineers in our society. June 23 is celebrated as ‘International Women in Engineering Day’ to honour women in the field of engineering. While September 15 is celebrated as Engineer’s Day in India to honour the achievements of the great engineer M Visvesvaraya. In this episode, the Engineer’s Day film takes into account the significance of both the days, with a special focus on the importance of the role of women in engineering. Conceptualized by Wunderman Thompson India, in the film titled The Japanese Dinner, the endearing duo, The Engineer and The Banker is joined by the latter’s fiancée, who incidentally is also an Engineer. |
| Medientyp | Branded Content |
| Länge | |
| SVP, Managing Partner | Vijay Jacob Parakkal |
| VP, Senior Executive Creative Director | Arjun Mukherjee |
| Senior Creative Director | Moeinuk Sengupta |
| Senior Copywriter | Aniket Chattopadhyay |
| Business Team | Soumya Chattopadhyay |
| Business Team | Arko Majumdar |
| Produktionsfirma | Made in Calcutta |
| Regisseur | Abhishek Sinha |
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