Managing Partner, East and South, Wunderman Thompson India
at
LUX Industries Ltd.
Sri Lanka
| Titel | Dawaai |
| Agentur | Wunderman Thompson South Asia |
| Kampagne | Samajhdar Banein. Behtar Chunein |
| Werbende | TATA |
| Marke | Tata Tiscon |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 7 |
| Geschäftsbereich | Chemie und Derivate, Metallurgie |
| Philosophie | While building a home is a dream for many Indians, the home building category is a very low involvement one. People spend a lot of time to choose a home design, or on the interiors, whereas procuring building materials is generally a decision left to the contractor. The science of the category, too, is not easy to understand for the common man. Hence, most purchases are driven by fringe benefits rather than real product benefits. Tata Tiscon, India’s largest selling TMT rebar brand from the house of Tata Steel, has released a new campaign conceptualized by Wunderman Thompson India to address this concern. Focused on the latest range of 550SD rebars, the 360-degree campaign is built around a set of 3 TVCs where a friendly, neighbourhood engineer educates the home builders and urges them to make an informed purchase decision. Because, only when one digs a little deeper, does one realize that Tata Tiscon 550SD is a much superior TMT rebar. |
| Medientyp | Fernsehen |
| Länge | |
| Chief Commercial Officer | TVS Shenoy |
| Chief of Marketing & Sales | Karthik Narayana |
| Werbeleiter | Hemant Bhargava |
| Werbeleiter | Anik Bhowmik |
| Werbeleiter | Shivam Paliwal |
| Werbeleiter | Debali Mukherjee |
| SVP & Managing Partner | Vijay Jacob Parakkal |
| VP, Senior Executive Creative Director | Arjun Mukherjee |
| Creative Teammitglied | Aniket Chattopadhyay |
| Creative Teammitglied | Moeinuk Sengupta |
| Creative Teammitglied | Sarasij Dasgupta |
| Business Affairs | Soumya Chattopadhyay |
| Business Affairs | Arko Majumdar |
| Business Affairs | Tridipta Dey |
| Produktionsfirma | Now Films |
| Regisseur | Anwar Sayeed |
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