Managing Partner, East and South, Wunderman Thompson India at LUX Industries Ltd.

Sri Lanka

ONN - "Piggyback "

Marke: ONN
Länder: Indien

Wunderman Thompson

Wunderman Thompson Kolkata, Indien

683

Titel	Piggyback
Agentur	Wunderman Thompson
Kampagne	Total comfort
Werbende	LUX Industries Ltd.
Marke	ONN
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 1
Geschäftsbereich	Kleidung
Philosophie	ONN, a casual wear brand from Lux Industries Limited, has launched its new campaign for polos & tees, created by Wunderman Thompson Kolkata. This is the second time in three years that WT Kolkata has conceptualised a campaign for ONN, driven by a couple of TVCs and supported by OOH. The two new films - Piggyback and Fortune Teller - feature men who are irresistible by virtue of their ONN T-shirt. Each film depicts an intriguing interaction between a male protagonist and a woman who is attracted to him. The men in both films appear completely at ease in the weirdest of situations and in total control thanks to ONN which provides Total Comfort. The campaign reinforces the brand’s positioning of complete comfort. Shot in Bucharest, Romania, the international location and cast lend a global angle to the brand and add to its aspiration quotient.
Medientyp	Fernsehen
Länge	20 seconds
Markt	Rumänien
Werbeleiter	Vijay Jacob Parakkal
VP, Senior Executive Creative Director	Arjun Mukherjee
Creative Director	Anurag Acharya
Creative Director	Sourish Mitra
Direktor Kundenservice	Nilanjan Sarkar
Produktionsfirma	Beardman Films
Regisseur	Hypno
Executive Producer	Ryan Suares
Produzent	Mahendra Solanki
Produzent	Rohit Rathor