| Titel | Home For Books |
| Brief | In Italy, reading is in crisis. So for the anniversary of its Billy bookshelf, Ikea decided to create a conversation around this issue. A whole Ikea store was turned turned into a library, with real books replacing the usual fake ones on the shelves. Journalists and authors participated in the event, bringing literature and interior design together. |
| Agentur | DDB Group Italy |
| Kampagne | Home For Books |
| Werbende | IKEA |
| Marke | Billy |
| Posted | November 2019 |
| Geschäftsbereich | Haushaltsgeräte, Möbel & Gartenbedarf |
| Story | BILLY is the most iconic IKEA bookshelf, a beloved classic around the world, and this year it celebrated its 40th anniversary. |
| Medientyp | Ambient |
| Executive Creative Director | Luca Cortesini |
| Executive Creative Director | GABRIELE Caeti |
| Client Creative Director | Samantha Scaloni |
| Client Creative Director | Matteo Pozzi |
| Senior Art Director | Mario Giordano |
| Senior Copywriter | Mattia Basti |
| Etatdirektor | Davide Bergna |
| Kundenbetreuer | Azzurra Ricevuti |
| Produktionsfirma | Bedeschi Film s.r.l. |
Mehr Projekte
ALLE SEHENThe AI.D
- MARKE:
- ACLI Roma
- AGENTUR:
- DDB Group Italy
Sakerhet
- MARKE:
- IKEA
- AGENTUR:
- DDB Group Italy
Hungry For Culture
- MARKE:
- Bennet
- AGENTUR:
- DDB Group Italy
New Polo List
- MARKE:
- Volkswagen New Polo
- AGENTUR:
- DDB Group Italy
The Suitcase
- MARKE:
- IKEA
- AGENTUR:
- DDB Group Italy
Circular Market
- MARKE:
- IKEA
- AGENTUR:
- DDB Group Italy
Circular Market (Film)
- MARKE:
- IKEA
- AGENTUR:
- DDB Group Italy
Stop Cat-Calling
- MARKE:
- Zurich Connect
- AGENTUR:
- DDB Group Italy
The women's protection
- MARKE:
- Zurich Connect
- AGENTUR:
- DDB Group Italy