Mauricio Alvarez
Agency Producer at Porta
Santiago, Chile
TitelEnner
Agentur
Kampagne Ecuatorianízate
Werbende Anheuser-Busch
Marke Pilsener
Datum der ersten Ausstrahlung/Veröffentlichung 2021 / 7
Geschäftsbereich Bier, Cidre
Philosophie As part of #Ecuatorianízate, the great initiative of Cervecería Nacional and its brand Pilsener, Fantástica, the independent agency, developed a series of films that recognize those heroes and heroines of Ecuador who, with their actions rescue the feeling of struggle and courage that it is held in the country. One of them, the soccer player Enner Valencia.

In the film, Valencia, born in San Lorenzo, Ecuador, recounts his life from the narration of the most important goal of his career. A more than fair tribute to the player who is changing the face of Ecuador in the world.
This player leaves all the stereotypes and all the clichés that exist about Latin and Ecuadorian players, he has also overcome adversities to achieve his dreams; He had to sleep in the stadium because he did not have a home, he grew up in a very humble place, he went hungry and had to move away from his loved ones to achieve his dreams.
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Creative Vice President
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Chief Creative Officer
Direktor Digital
General Director Account
Digital Manager
Founder & CEO
Account Executive
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Creative Director
Creative Director
Creative Director
Schauspieler
Community Manager
Werbeleiter
Werbeleiter
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Ton
Sounddesigner

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