Chilean Red Cross - "Re-united (Board)"

Porta

Porta Santiago, Chile

Awards

533

Marke: Chilean Red Cross
Länder: Chile

Werbende: Chilean Red Cross

Titel	Re-united (Board)
Agentur	Porta
Kampagne	Re-united
Werbende	Chilean Red Cross
Marke	Chilean Red Cross
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 4
Produkt	Restoring Family Links Program
Geschäftsbereich	Gemeinnützige Organisationen
Story	Context: The purpose of the Restoring Family Links Program of the Chilean Red Cross is to find the whereabouts of missing people, restoring contact among relatives who have been separated as a result of a disaster or catastrophe. A program that is totally unknown in Chile, a country with over 7,000 seismic events a year. Idea: Inspired in a legend that there is a red thread connecting people who are destined to find each other, together with an artist we created two hand-embroidered works representing two of the biggest natural disasters in our country’s history: the 2010 earthquake and the 2015 tsunami. We use them to tell the story of two families who were reunited thanks to the program, letting Chileans know that our service can be fundamental at times of emergency like these. A work that is thanks to talent of visual artist María Lavanchy, who only used red and black thread embroidered on watercolor paper to make it.
Medientyp	Case Study
Creative Director	Felipe Porte
Art Director	Benjamín Sánchez
Texter	Felipe Alarcón
Agency Producer	Constanza Figueroa
Agency Producer	Mauricio Alvarez
Fotograf	Nain Maslun
Creative Director	Felipe Porte
Art Director	Benjamín Sánchez
Copywriter	Felipe Alarcón
Agency Producer	Constanza Figueroa - Mauricio Álvarez
Production	Estudio Fe
Post Production	Plataforma Digital - Mantra - Synchroland