Chilean Red Cross - "Tsunami"

Porta

Porta Santiago, Chile

3374

Titel	Tsunami
Agentur	Porta
Kampagne	Reunited
Werbende	Chilean Red Cross
Marke	Chilean Red Cross
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 4
Geschäftsbereich	Gemeinnützige Organisationen
Slogan	#ChileanRedCross #RestoringFamilyLinks #Porta
Story	Context: The purpose of the Restoring Family Links Program of the Chilean Red Cross is to find the whereabouts of missing people, restoring contact among relatives who have been separated as a result of a disaster or catastrophe. A program that is totally unknown in Chile, a country with over 7,000 seismic events a year. Idea: For this reason, and inspired in a legend that that there is a red thread connecting people who are destined to find each other, we wanted this work to represent the story of a family from the north of our country. A woman and her husband were reunited thanks to the program after one of the biggest natural disasters in Chilean history: THE 2015 TSUNAMI. A work that is thanks to talent of visual artist María Lavanchy, who only used red and black thread embroidered on watercolor paper to make it. A work that today allows us to raise the visibility to a program that is a vital assistance for all Chileans.
Medientyp	Zeitungsanzeige
Creative Director	Felipe Porte
Art Director	Benjamín Sánchez
Texter	Felipe Alarcón
Agency Producer	Constanza Figueroa
Agency Producer	Mauricio Alvarez
Fotograf	Nain Maslun