| Titel | This is Lennart |
| Titel (Originalsprache) | Det här är Lennart |
| Agentur | Tempel |
| Kampagne | Election-campaign - Centerpartiet |
| Werbende | Centerpartiet |
| Marke | Political Swedish Party |
| Posted | JunI 2000 |
| Produkt | Election Campaign |
| Geschäftsbereich | Politische & Religiöse Organisationen, Fachverbände |
| Story | Picture of the new leader with the copy "This is Lennart". |
| Philosophie | show the man and say in manner that is so naive that it becomes funny. |
| Problem | Two months before election, the Centre party changed leader. Nobody knew his name or what he looked like. |
| Medientyp | Plakat |
| Markt | Schweden |
| Texter | Anders Tempelman |
| Art Director | Olle Mattson |
| Agency Producer | Johan Larsson |
| Fotograf | Jonas Karlsson |
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