Kiddy Wang
Texter at Havas China
Shanghai, China
TitelMan vs. Napkin
Agentur
Kampagne Kotex Brand Promise Viral Campaign
Werbende Kimberly-Clark Worldwide, Inc.
Marke Kotex
Datum der ersten Ausstrahlung/Veröffentlichung 2014 / 8
Geschäftsbereich Damenhygiene
Story “Man vs. Napkin” compares finding the perfect man who is attractive, gentle yet tough and reliable to finding the perfect fit in a sanitary napkin that also looks chic, is soft and provides ultimate security from leakage. While it may be more challenging for a woman to find the perfect man, Kotex promises it is not as difficult to find the perfect sanitary napkin that offers all the same qualities.
Medientyp Internet-Film
Länge
Chief Creative Officer
Texter
Creative Director
Leiter Creative Group
Texter
Agency Producer
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