Zurich Connect - "Protect The Love"

DDB Group Italy

DDB Group Italy Milan, Italien

Awards

2747

Marke: Zurich Connect
Länder: Italien

Werbende: Zurich Connect

Titel	Protect The Love
Brief	There are no laws in Italy that protect LGBT+ people from homophobic insults. Those entrusted to protect them do nothing but foment contempt, and all of this hate gets poured into social networks. Zurich Connect, one of Europe’s leading insurance companies, transformed this hate into support with Protect The Love. For every offensive comment found on social networks, Zurich Connect donated €1 to to projects that champion the LGBT+ community. Haters had never been so useful: the more they hated, the more they donated.
Agentur	DDB Group Italy
Kampagne	Protect The Love
Werbende	Zurich Connect
Marke	Zurich Connect
Posted	November 2019
Geschäftsbereich	Online-Finanzdienste
Story	Anti-LGBT+ users are everywhere. Offline and online. To support the LGBT+ community and take a stand against the haters we just said one thing to them: thank you. During Milan Pride Week bullies and homophobes unintentionally became supporters of the cause thanks to “Protect The Love”, the first online insurance for LGBT+ Pride. During Pride Day in Milan we turned every hateful comment we intercepted on social networks into donations towards projects that support LGBT+ people. Bullies and Homophobes online have never been so useful: the more they hated, the more they donated. Online insurance is what we do best, and if the law can’t protect LGBT+ people, we can.
Medientyp	Social Media
Executive Creative Director	Luca Cortesini
Executive Creative Director	GABRIELE Caeti
Client Creative Director	Salvatore Zanfrisco
Client Creative Director	Stefano Guidi
Art Director	Daniele Baglioni
Art Director	Mauro Valsecchi
Texter	Gianluca Nucaro
Texter	Giacomo Ghezzo
Etatdirektor	Barbara Damonte
Social Media Manager	Pasquale Pinto