| Titel | The Plane |
| Titel (Originalsprache) | Flygplanet |
| Agentur | Tempel |
| Kampagne | Not buying alcohol to minors - Systembolaget |
| Werbende | Systembolaget |
| Marke | Systembolaget / Swedish alcohol retailing monopoly |
| Posted | JunI 2000 |
| Geschäftsbereich | Rotes Kreuz, öffentliche Beratungsstellen (Drogen/Alkoholismus/Rauchen/Aids) |
| Slogan | Don't buy alcohol to minors |
| Slogan (Originalsprache) | Handla gärna! Men köp inte ut |
| Story | Officer Raol throws a young boy off an aeroplane in flight. " This is how bad it can end if you buy alcohol to minors, and then it's your fault." |
| Philosophie | Use a well known comic personality, Officer Raol, and make him show his point "this is how bad end if you buy alcohol to minors, and then it's your fault." |
| Problem | Older sisters and brothers/friends tend to buy alcohol to younger friends. Without thinking about the consequenses it might lead to. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Schweden |
| Texter | Anders Tempelman |
| Art Director | Olle Mattson |
| Agency Producer | Carl Molinder |
| Regisseur | John Nordling |
| Direktor Fotografie | Fredrik Kallinggård |
| Produktionsfirma | Efti Mainstream |
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