The commercial shows real footage from the 68-movement with protests and people standing up for their rights. A text appears in the end. "There are many ways to express your opinions. Now there's a new one. Save in Ethical Savings Funds from KPA".
Philosophie
Use a time and a movement people can remember and make a parallelle to save money in ethical savings funds.
Problem
When saving in ethical savings funds you contribuate to a better world by not supporting companies dealing with arms, alcohol, tabacco, nuclear power plants or companies which pollute the environment.
