| Titel | The Middle Kingdom |
| Titel (Originalsprache) | Mittens Rike |
| Agentur | Tempel |
| Kampagne | The Middle Kingdom - Centerpartiet |
| Werbende | Centerpartiet |
| Marke | Political Swedish Party |
| Posted | JunI 2000 |
| Produkt | Election Campaign |
| Geschäftsbereich | Politische & Religiöse Organisationen, Fachverbände |
| Slogan | The Middle Kingdom |
| Slogan (Originalsprache) | Mittens rike |
| Story | The picture is a classic Swedish image of a nude woman descending into a lake. The headline says "The Middle Kingdom". |
| Philosophie | Make an emotional approach that will appeal to the Swedish national character. |
| Problem | The Centre party is not red, nor blue. it's a party in the middle which by many was seen as a neither-nor party. Make the Center position clear and be proud of it. |
| Medientyp | Zeitschriftenanzeige |
| Markt | Schweden |
| Texter | Anders Tempelman |
| Art Director | Olle Mattson |
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