The Most Creative Campaigns & Agencies in Finance

 
PROTECTION, PROVOCATION AND A POINTY PROBLEM SPICE UP A CATEGORY OF DIVERSE MOODS.

Australian brand NRMA’s decision to pay out insurance money to families whose homes needed protection against disaster feels chillingly prescient in the face of the recent fires there. Quite a contrast with previous years, as the insurance sector usually produces quite amusing fare – various hapless folk in exaggerated situations. Luckily, a duo of Thai ads, “Friendshit” and “Face/off” are here to lighten the tone with the country’s characteristic zany humour. No particular brand dominates the category, but Asia-Pacific punches well about its weight, filling seven of the top ten slots. Left to fly the flag for Europe is the Erste Group and its adorable hedgehog, who finally gets a hug for Christmas thanks to some strategic use of cotton wool.

Most awarded campaigns in Finance in 2019

Titel Marke Agentur, Stadt
1.  Safety Hub NRMA CHE Proximity, South Yarra VIC
2.  Pride jersey AIG Japan TBWA\HAKUHODO, Tokyo
3.  Firevase - Case Film Samsung Fire & Marine Insurance Cheil Worldwide Inc., Seoul
4.  UCB AgroBanking United Commercial Bank Grey Advertising Dhaka
5.  Friendshit Kasiskornbank GREYnJ United, Bangkok
6.  FACE/OFF K Plus GREYnJ United, Bangkok
7.  Signs of love ANZ Bank TBWA\Melbourne, South Melbourne
8.  Jersey Assurance American Express Momentum Worldwide, New York
9.  Give In To Giving Emirates NBD Leo Burnett Middle East & North Africa, Dubai
10.  What would Christmas be without Love Erste Bank & Sparkasse Jung von Matt / Donau, Wien
11.  TD poster bank TD Bank Leo Burnett Toronto
12.  #stopmithani HDFC Leo Burnett India, Mumbai
13.  The Animals' Own Emergency Number DNB Animal Insurance TRY/Apt, Oslo
14.  Healing Jungle Hyundai Marine & Fire Insurance Innocean Worldwide Seoul
15.  Conversations with Yourself Sanlam King James, Cape Town

1 — NRMA - Safety Hub

MARKE: NRMA

AGENTUR: CHE Proximity

MEDIEN: Interaktiv

2 — AIG Japan - Pride jersey

MARKE: AIG Japan

AGENTUR: TBWA\HAKUHODO

MEDIEN: Internet-Film

3 — Samsung Fire & Marine Insurance - Firevase - Case Film

MARKE: Samsung Fire & Marine Insurance

AGENTUR: Cheil Worldwide Inc.

MEDIEN: Produktdesign/Entwicklung

4 — United Commercial Bank - UCB AgroBanking

MARKE: United Commercial Bank

AGENTUR: Grey Advertising Dhaka

MEDIEN: Case Study

5 — Kasiskornbank - Friendshit

MARKE: Kasiskornbank

AGENTUR: GREYnJ United

MEDIEN: Fernsehen

6 — K Plus - FACE/OFF

MARKE: K Plus

AGENTUR: GREYnJ United

MEDIEN: Fernsehen

7 — ANZ Bank - Signs of love

MARKE: ANZ Bank

AGENTUR: TBWA\Melbourne

MEDIEN: Außenwerbung

8 — American Express - Jersey Assurance

MARKE: American Express

AGENTUR: Momentum Worldwide

MEDIEN: Internet-Film

9 — Emirates NBD - Give In To Giving

MARKE: Emirates NBD

AGENTUR: Leo Burnett Middle East & North Africa

MEDIEN: Fernsehen

10 — Erste Bank & Sparkasse - What would Christmas be without Love

MARKE: Erste Bank & Sparkasse

AGENTUR: Jung von Matt / Donau

MEDIEN: Fernsehen

11 — TD Bank - TD poster bank

MARKE: TD Bank

AGENTUR: Leo Burnett Toronto

MEDIEN: Plakat

12 — HDFC - #stopmithani

MARKE: HDFC

AGENTUR: Leo Burnett India

MEDIEN: Social Media

13 — DNB Animal Insurance - The Animals' Own Emergency Number

MARKE: DNB Animal Insurance

AGENTUR: TRY/Apt

MEDIEN: Case Study

14 — Hyundai Marine & Fire Insurance - Healing Jungle

MARKE: Hyundai Marine & Fire Insurance

AGENTUR: Innocean Worldwide Seoul

MEDIEN: Interaktiv

15 — Sanlam - Conversations with Yourself

MARKE: Sanlam

AGENTUR: King James

MEDIEN: Internetseiten

Most awarded agencies in finance in 2019

Most awarded brands in finance in 2019

1 Kasikornbank
2 NRMA
3 AIG
4 Samsung Fire & Insurance
5 United Commercial Bank