AdForum
Business Creative Report

The Most Creative Campaigns, Brands
and Agencies in Food & Beverages

 
THIS YEAR IT’S NOT JUST A FAST FOOD SHOW, BUT US BRANDS TAKE FIVE OF THE TOP SLOTS.

Burger King and Skittles battle for premium position here, with “The Whopper Detour” just scraping ahead. However, it has to be said that the Skittles anti-advertising Broadway musical was one of the riskiest, funniest and meta-ist ideas we’ve seen of late. Just as funny – but less complex – is the MTV-ish “I’m Drinking It For You” video from DB Breweries and Colenso BBDO. Meanwhile, Pernod Ricard packs an emotional punch by exhorting us to spend real, rather than virtual, time with friends. And the legendary Sir Ridley Scott directs a truly spectacular voyage into the senses for Hennessy. We raise a glass to him.

Most awarded
campaigns, brands &
agencies in
Food & Beverages in 2019

Most awarded
campaigns, brands and
agencies in
Food & Beverages in 2019

CAMPAIGNS

Brand, Title, Agency
1
FCB New York
2
DDB Chicago
3
Leo Burnett Madrid
4
Leo Burnett Chicago
5
Leo Burnett Chicago
6
DDB Paris
7
Colenso BBDO Auckland
8
David The Agency, São Paulo
9
We Are Unlimited, Chicago
10
We Are Unlimited, Chicago
11
We Are Unlimited, Chicago
12
We Are Unlimited, Chicago
13
We Are Unlimited, Chicago
14
We Are Unlimited, Chicago
15
Cheil Hong Kong

BRANDS

Brand
1 McDonald's
2 Burger King
3 Skittles
4 KFC
5 Kraft Heinz

AGENCIES

Name
1 BBDO New York
2 We Are Unlimited, Chicago
3 DDB Chicago
4 FCB New York
5 DAVID, Miami

Watch

TitelThe Whopper Detour
Agentur
Kampagne The Whopper Detour
Werbende Burger King
Marke Burger King
PostedApril 2019
Geschäftsbereich Gastätte & Schnellgaststätte
Medientyp Internet-Film
Länge
Produktion
Chief Creative Officer
Worldwide Creative Partner
Executive Creative Director
Associate Creative Director Copy
Associate Creative Director Art
Associate Creative Director Art
Director of Integrated Production
Senior Producer
Etatdirektor
Projektmanager
Business Affairs Lead
Regisseur
Direktor Fotografie
Executive Producer
Filmproduzent/Produzent
EDIT
Executive Producer
Filmproduzent/Produzent
Cutter
Assistenzredakteur
SOUND MIXING
Owner
Executive Producer
Sound Engineer
Musik
Executive Producer
Filmproduzent/Produzent
OOH Chem Creative
Executive Producer
Executive Producer
Animation
PRINT
Director of Operations
Filmproduzent/Produzent
Creative Director
Media Director
PR
TitelBroadway the Rainbow
Agentur
Kampagne Broadway the Rainbow
Werbende Mars, Inc.
Marke Mars Wrigley Confectionery, Skittles
PostedApril 2019
Geschäftsbereich Nahrungsmittel
Medientyp Internet-Film
Länge
TitelThe Time We Have Left
Agentur
Kampagne The Time We Have Left
Werbende Pernod Ricard
Marke Pernod Ricard
PostedApril 2019
Geschäftsbereich Whisky, Gin, Wodka
Medientyp Internet-Film
Länge
Client contact
Client contact
Client contact
Client contact
General Creative Director
Creative Director
Creative Director
Art Director
Etatdirektor
Account Supervisor
Etat-Planer
Head of Digital
Innovation
Advanced Analytics
Agency Producer
Produktionsfirma
Filmproduzent/Produzent
Executive Producer
Filmproduzent/Produzent
Ton
Medienagentur
TitelCountry Time Legal-Ade
Agentur
Kampagne Country Time Legal-Ade
Werbende KraftHeinz
Marke Country Time
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 6
Geschäftsbereich Nahrungsmittel
Medientyp Interaktiv
Länge
TitelLegal-ade
Agentur
Kampagne Legal-ade
Werbende Kraft Foods, Inc.
Marke Kraft Heinz Country Time Lemonade
PostedApril 2019
Geschäftsbereich Getränke
Medientyp Internet-Film
Länge
Global Chief Creative Officer
Chief Creative Officer
Creative Director
Creative Director
Texter
Texter
Art Director
Art Director
Produktionsleitung
Filmproduzent/Produzent
Etatdirektor
Etatdirektor
Senior Community Manager
Produktionsfirma
Regisseur
Filmproduzent/Produzent
Cutter
General Manager
Marketing Director
Brand Manager
Senior Marketing Analyst
TitelThe Seven Worlds
BriefHennessy X.O is one of the world's most prized cognac blends, with a rich and unique taste. A taste made of seven tasting notes. The Seven Worlds is a four-minute film that embarks on a visual odyssey of the senses. Each chapter is a world that visually represents one of the cognac's notes in a surreal, sensorial science-fiction narrative, masterfully directed by Ridley Scott.
Agentur
Kampagne The Seven Worlds
Werbende Hennessy
Marke Hennessy
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 2
Geschäftsbereich Whisky, Gin, Wodka
Story An epic short film by legendary director Ridley Scott who visualizes the odyssey experienced in every sip of Hennessy X.O. The campaign was created by the advertising agency DDB Paris, creative partner of Hennessy. The luxury spirits brand also announced that a 60-second version of the film will premiere in the US during The 91st Oscars® airing Feb. 24 on ABC, amplifying the cinematic flair of the campaign on one of Hollywood's most celebrated nights.
 
Complementing the idea that "Each drop of Hennessy X.O. is an Odyssey," the Academy Award® nominated director of the films The Martian and Gladiator as well as cult films Alien and Blade Runner, creates a visual journey that explores the seven flavor profiles in a surreal, sensorial and immersive narrative. The film is a creative interpretation of each of the seven tasting notes, described by Hennessy's Comité de Dégustation as illustrations of Hennessy X.O's taste and feel: Sweet Notes, Rising Heat, Spicy Edge, Flowing Flame, Chocolate Lull, Wood Crunches; culminating in Infinite Echo.
 
"I was attracted to this project because I was inspired by the potential for art and entertainment to bring this story to life," said Ridley Scott. "Hennessy has a great product, and I was lucky enough to have the freedom to interpret this and create something amazing. I think people will be stunned when they see the film."
 
All seven notes evocatively take shape under the iconic filmmaker's direction, with his subversive sense of narrative, unique light, and knack for radical, and technical innovation. The seven notes, envisioned as individual worlds, are brought to life through wonderous and extreme physiography. The director leaves it to the viewer's imagination if the film occurs in the future or the past, in reality or in a dreamscape as he takes us through vivid scenes offering snapshots of each world.
 
Scott's film depicts the gathering of shimmering golden liquid, human figures walking in the shadows of bronzed giants, androids coming to life through spicy synapses, beings gliding through a fiery atmosphere and meditating peacefully amongst levitating rocks while lush woodlands are stirred by invisible spirits. As the film culminates we see the worlds co-existing in an omnipresent nebula and are reminded of the director's mastery in transporting viewers to other worlds.
 
'The Seven Worlds' production team includes global leaders in visual effects, Moving Picture Company (MPC), who previously collaborated with Scott on the films Alien, The Martian as well as Blade Runner and reunite with the director to design 'out of this world' effects through CGI. Composer Daniel Pemberton, who previously worked on Scott's film All the Money in the World and The Counselor, created a unique and unexpected score perfectly complimenting the director's vision of Hennessy X.O. Scott's production company RSA Films produced the film.
 
"It is an honour for Hennessy to partner with a visionary like Ridley Scott," said Hennessy Global CMO Michael Aidan. "This film showcases Ridley's artistic genius conveying the essence of Hennessy X.O through entertainment that transcends traditional advertising."
 
"When we embarked on this adventure, we dreamed of creating a film that is truly different. But even in our wildest dreams, we did not imagine we would be going to so many incredible new worlds. Together with Hennessy and Ridley Scott, we hope to have achieved a new benchmark in advertising," says Alexander Kalchev, Executive Creative Director at DDB Paris.
Medientyp Internet-Film
Länge
Produktionsfirma
Produktionsfirma
Regisseur
Tonproduktion
Executive Creative Director
Creative Director
Creative Director
Agentur TV-Produzent
Komponist
TitelI'm Drinking It For You
Agentur
Kampagne I'm Drinking It For You
Werbende DB Breweries Ltd.
Marke DB Breweries
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 2
Geschäftsbereich Spirituosen
Medientyp Musikvideos
Länge
Marketing Director
Marketing Manager
Director
Produktionsfirma
Sound Design & Mix
Music Production
TitelBurn That Ad
Agentur
Kampagne Burn That Ad
Werbende Burger King
Marke Burger King
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 3
Geschäftsbereich Gastätte & Schnellgaststätte
Medientyp Interaktiv
Länge
Texter
Art Director
Etat-Planer
Etat-Planer
Etat-Planer
Filmproduzent/Produzent
Filmproduzent/Produzent
Filmproduzent/Produzent
Filmproduzent/Produzent
Filmproduzent/Produzent
Creative Director
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Kundenbetreuer
Kundenbetreuer
Kundenbetreuer
Kundenbetreuer
Executive Creative Director
Media Director
Media Director
Media Director
Media Director
Media Director
Media Director
Social Media Expert
Geschäftsführer
Regisseur
Direktor Fotografie
Cutter
Cutter
Post-Produktion
Tonstudio
Ton
Ton
Ton
Ton
Ton
TitelThe Flip
Agentur
Kampagne International Women's Day 2018
Werbende McDonald's
Marke McDonald's
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 3
Geschäftsbereich Nahrungsmittel
Medientyp Internet-Film
Länge
Chief Creative Officer
Chief Creative Officer
Chief Executive Officer (CEO)
Chief Delivery Officer
Leitender Produktionsverantwortlicher
Executive Creative Director
Creative Director
Creative Director
Art Director
Texter
Texter
Art Director
Art Director
Texter
Videographer
Integrated Producer
Content Producer
Group Business Director
Group Business Director
Account Executive
Account Executive
Senior Social Strategy Lead
Senior Narrative Strategist
Associate Director Social Strategy
Network Partner
Executive Vice President
Chief Creative Officer
Executive Creative Director
Art Director
Produktionsfirma
Executive Producer
Regisseur
Filmproduzent/Produzent
Director Photography
Redaktionsbüro
Geschäftsführender Teilhaber
Produktionsleitung
Executive Producer
Senior Producer
Cutter
Assistenzredakteur
Assistenzredakteur
Audio Post
Audioingenieur
Spezialeffekte
Creative Director
Creative Director
Geschäftsführender Teilhaber
Geschäftsführender Teilhaber
Executive Producer
Produktionsleitung
VFX Producer
Kolorist
Lead Flame Artist
Flame Assistant
Flame Assistant
Geschäftsführender Teilhaber
Vice President (VP)
Creative Director
Vice President (VP)
Etatdirektor
Account Supervisor
Art Director
Design
Creative Director
Etatdirektor
Senior Account Executive
Media Director
Associate Director
Associate Director
Social Media Supervisor
Social Media Expert
TitelThe Flip - International Women's Day 2018
Agentur
Kampagne International Women's Day 2018
Werbende McDonald's
Marke McDonald's
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 3
Geschäftsbereich Nahrungsmittel
Medientyp Internet-Film
Länge
Chief Creative Officer
Chief Creative Officer
Chief Executive Officer (CEO)
Chief Delivery Officer
Leitender Produktionsverantwortlicher
Executive Creative Director
Creative Director
Creative Director
Art Director
Texter
Texter
Art Director
Art Director
Texter
Videographer
Integrated Producer
Content Producer
Group Business Director
Group Business Director
Account Executive
Account Executive
Senior Social Strategy Lead
Senior Narrative Strategist
Associate Director Social Strategy
Network Partner
Executive Vice President
Chief Creative Officer
Executive Creative Director
Art Director
Produktionsfirma
Executive Producer
Regisseur
Filmproduzent/Produzent
Director Photography
Redaktionsbüro
Geschäftsführender Teilhaber
Produktionsleitung
Executive Producer
Senior Producer
Cutter
Assistenzredakteur
Assistenzredakteur
Audio Post
Audioingenieur
Spezialeffekte
Creative Director
Creative Director
Geschäftsführender Teilhaber
Geschäftsführender Teilhaber
Executive Producer
Produktionsleitung
VFX Producer
Kolorist
Lead Flame Artist
Flame Assistant
Flame Assistant
Geschäftsführender Teilhaber
Vice President (VP)
Creative Director
Vice President (VP)
Etatdirektor
Account Supervisor
Art Director
Design
Creative Director
Etatdirektor
Senior Account Executive
Media Director
Associate Director
Associate Director
Social Media Supervisor
Social Media Expert
TitelThe Flip - Women's Day 2018
Agentur
Kampagne International Women's Day 2018
Werbende McDonald's
Marke McDonald's
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 3
Geschäftsbereich Nahrungsmittel
Medientyp Presse & Publikationen
Geschäftsführender Teilhaber
Audio Post
Executive Creative Director
Executive Producer
Geschäftsführender Teilhaber
Chief Creative Officer
Chief Creative Officer
Executive Vice President
Executive Creative Director
Chief Creative Officer
Executive Producer
Creative Director
Creative Director
Geschäftsführender Teilhaber
Kolorist
Group Business Director
Network Partner
Leitender Produktionsverantwortlicher
Filmproduzent/Produzent
Art Director
Produktionsleitung
Lead Flame Artist
Creative Director
Geschäftsführender Teilhaber
VFX Producer
Cutter
Assistenzredakteur
Chief Executive Officer (CEO)
Executive Producer
Flame Assistant
Group Business Director
Senior Producer
Produktionsleitung
Flame Assistant
Creative Director
Assistenzredakteur
Chief Delivery Officer
Associate Director
Associate Director
Art Director
Texter
Texter
Art Director
Art Director
Texter
Videographer
Integrated Producer
Content Producer
Account Executive
Account Executive
Senior Social Strategy Lead
Senior Narrative Strategist
Associate Director Social Strategy
Regisseur
Director Photography
Audioingenieur
Vice President (VP)
Creative Director
Vice President (VP)
Etatdirektor
Account Supervisor
Art Director
Creative Director
Etatdirektor
Senior Account Executive
Social Media Supervisor
Social Media Expert
Redaktionsbüro
Spezialeffekte
Produktionsfirma
Media Director
Design
TitelThe Flip - Women's Day 2018
Agentur
Kampagne International Women's Day 2018
Werbende McDonald's
Marke McDonald's
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 3
Geschäftsbereich Nahrungsmittel
Medientyp Presse & Publikationen
Geschäftsführender Teilhaber
Audio Post
Executive Creative Director
Executive Producer
Geschäftsführender Teilhaber
Chief Creative Officer
Chief Creative Officer
Executive Vice President
Executive Creative Director
Chief Creative Officer
Executive Producer
Creative Director
Creative Director
Geschäftsführender Teilhaber
Kolorist
Group Business Director
Network Partner
Leitender Produktionsverantwortlicher
Filmproduzent/Produzent
Art Director
Produktionsleitung
Lead Flame Artist
Creative Director
Geschäftsführender Teilhaber
VFX Producer
Cutter
Assistenzredakteur
Chief Executive Officer (CEO)
Executive Producer
Flame Assistant
Group Business Director
Senior Producer
Produktionsleitung
Flame Assistant
Creative Director
Assistenzredakteur
Chief Delivery Officer
Associate Director
Associate Director
Art Director
Texter
Texter
Art Director
Art Director
Texter
Videographer
Integrated Producer
Content Producer
Account Executive
Account Executive
Senior Social Strategy Lead
Senior Narrative Strategist
Associate Director Social Strategy
Regisseur
Director Photography
Audioingenieur
Vice President (VP)
Creative Director
Vice President (VP)
Etatdirektor
Account Supervisor
Art Director
Creative Director
Etatdirektor
Senior Account Executive
Social Media Supervisor
Social Media Expert
Redaktionsbüro
Spezialeffekte
Produktionsfirma
Media Director
Design
TitelThe Flip - Women's Day 2018
Agentur
Kampagne International Women's Day 2018
Werbende McDonald's
Marke McDonald's
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 3
Geschäftsbereich Nahrungsmittel
Medientyp Presse & Publikationen
Geschäftsführender Teilhaber
Audio Post
Executive Creative Director
Executive Producer
Geschäftsführender Teilhaber
Chief Creative Officer
Chief Creative Officer
Executive Vice President
Executive Creative Director
Chief Creative Officer
Executive Producer
Creative Director
Creative Director
Geschäftsführender Teilhaber
Kolorist
Group Business Director
Network Partner
Leitender Produktionsverantwortlicher
Filmproduzent/Produzent
Art Director
Produktionsleitung
Lead Flame Artist
Creative Director
Geschäftsführender Teilhaber
VFX Producer
Cutter
Assistenzredakteur
Chief Executive Officer (CEO)
Executive Producer
Flame Assistant
Group Business Director
Senior Producer
Produktionsleitung
Flame Assistant
Creative Director
Assistenzredakteur
Chief Delivery Officer
Associate Director
Associate Director
Art Director
Texter
Texter
Art Director
Art Director
Texter
Videographer
Integrated Producer
Content Producer
Account Executive
Account Executive
Senior Social Strategy Lead
Senior Narrative Strategist
Associate Director Social Strategy
Regisseur
Director Photography
Audioingenieur
Vice President (VP)
Creative Director
Vice President (VP)
Etatdirektor
Account Supervisor
Art Director
Creative Director
Etatdirektor
Senior Account Executive
Social Media Supervisor
Social Media Expert
Redaktionsbüro
Spezialeffekte
Produktionsfirma
Media Director
Design
TitelThe Flip 2
Agentur
Kampagne International Women's Day 2018
Werbende McDonald's
Marke McDonald's
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 3
Geschäftsbereich Nahrungsmittel
Medientyp Außenwerbung
Geschäftsführender Teilhaber
Audio Post
Executive Creative Director
Executive Producer
Geschäftsführender Teilhaber
Chief Creative Officer
Chief Creative Officer
Executive Vice President
Executive Creative Director
Chief Creative Officer
Executive Producer
Creative Director
Creative Director
Geschäftsführender Teilhaber
Kolorist
Group Business Director
Network Partner
Leitender Produktionsverantwortlicher
Filmproduzent/Produzent
Art Director
Produktionsleitung
Lead Flame Artist
Creative Director
Geschäftsführender Teilhaber
VFX Producer
Cutter
Assistenzredakteur
Chief Executive Officer (CEO)
Executive Producer
Flame Assistant
Group Business Director
Senior Producer
Produktionsleitung
Flame Assistant
Creative Director
Assistenzredakteur
Chief Delivery Officer
Associate Director
Associate Director
Art Director
Texter
Texter
Art Director
Art Director
Texter
Videographer
Integrated Producer
Content Producer
Account Executive
Account Executive
Senior Social Strategy Lead
Senior Narrative Strategist
Associate Director Social Strategy
Regisseur
Director Photography
Audioingenieur
Vice President (VP)
Creative Director
Vice President (VP)
Etatdirektor
Account Supervisor
Art Director
Creative Director
Etatdirektor
Senior Account Executive
Social Media Supervisor
Social Media Expert
Redaktionsbüro
Spezialeffekte
Produktionsfirma
Media Director
Design
TitelHomework
Agentur
Kampagne A sweet escape
Werbende Perfetti Van Melle
Marke Chupa Chups
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 5
Geschäftsbereich Süßigkeiten, Bonbons
Medientyp Presse & Publikationen
Markt Thailand
Produktionsfirma
Chief Creative Officer
Creative Director
Creative Director
Art Director
Art Director
Texter
Texter
Texter
Texter
Illustration
Projektmanager

All rankings

Automotive

AUTOMOTIVE

Finance

FINANCE

Food & Beverages

FOOD & BEVERAGES

Health & Beauty

HEALTH & BEAUTY

Luxury

LUXURY

Retail

RETAIL

Tech

TECH

Transport & Tourism

TRANSPORT & TOURISM